Zero Volume Keywords w/ Abby Gleason

Content and Conversation: SEO Tips from Siege Media

Show Notes:

• 00:10: Welcome Abby Gleason, SEO Product Manager at Scribd
• 00:40: What does “zero volume” keywords mean? Why are they a good strategy?
• 2:22: Why zero volume keywords is creating a buzz
• 5:29: How do you find zero volume keywords that actually drive traffic?
• 8:26: Zero volume case study outcomes
• 9:15: Discovering zero volume keywords by industry
• 11:06: How to convince stakeholders of zero volume search topics
• 15:00: What type of investment makes sense for this strategy?
• 17:36: Zero volume case study outcomes
• 21:01: Low search volume can equal bottom funnel keywords<>/li>
• 24:33: Using competitors to your advantage and keyword frameworks
• 26:51: Is this strategy ineffective within B2C organizations with lower customer LTV?
• 29:23: The importance of quality over everything
• 32:25: Audience research vs. keyword research
• 33:56: Zero volume case study outcomes
• 37:27: What Abby is excited about in SEO and content marketing

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• The Maker SERP Squeeze
• Thruuu: Free SERP analyzer
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