Soft Skills, Real Impact: Practical Wins for Health Comm

Communications Breakdown: What Works (and Doesn't) in Health and Science Communication

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In this episode, we highlight practical communication strategies that professionals can apply right away to extend their reach and impact. We start with insights from our CIRTC YouTube channel, where viewer trends reveal which skills are in highest demand. From there, we discuss why virtual conferences offer unique advantages that often go overlooked. We also spotlight compelling examples of health communication in action, from an Instagram post that makes you stop and think to an ER physician’s authentic video on medication safety. Finally, we share a simple but powerful messaging tip that can make your cause-and-effect statements clearer and more persuasive.

Links from the episode:

• CIRTC YouTube https://www.youtube.com/@CIRTC_
• Donkey Brays https://www.instagram.com/p/DOlu8D1ERmN/
• Brain and Beyond https://www.instagram.com/p/DOOHKzVE8qY/
• BeachGem10 https://www.tiktok.com/@beachgem10/video/7483119035765296414
• Harvard SPH newsletter https://t.e2ma.net/message/fphqtj/jkgp9ksc

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This podcast is a project of the Center for Injury Research Translation and Communication (CIRTC). Connect with CIRTC: www.cirtc.org

Find CIRTC on LinkedIn, Bluesky, and YouTube.

Note: all thoughts and opinions shared in this podcast are personal and not representative of any organization.

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1. Soft Skills, Real Impact: Practical Wins for Health Comm (00:00:00)

2. Episode Introduction (00:00:10)

3. YouTube Channel Insights (00:00:35)

4. Rising Interest in Communication Skills (00:04:08)

5. Virtual Conference Benefits (00:09:53)

6. Effective Health Communication Examples (00:20:01)

7. Message Framing Consistency (00:27:18)

8. Episode Wrap-up (00:30:30)