Building Smarter Public Health Campaigns

Communications Breakdown: What Works (and Doesn't) in Health and Science Communication

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Building a public health campaign shouldn’t start with what we want to say—it should start with who needs to hear it and what decisions they’re making in the moment. In this episode, we break down some of the things we think about when we create or participate in national campaigns, from pinning down primary and secondary audiences to finding the messengers they trust. We also get into why you shouldn't just use the photos you find on Google, and we close with a tip on designing for dark mode.

Topics:

• National Injury Prevention Day
• Start With Audience, Not Messages
• Choosing Channels And Social Constraints
• Data Informs Action, Emotion Drives Attention
• Audit Existing Resources And Fill Gaps
• Partner-Friendly Assets And Formats
• Tone, Music, And Visuals Set Emotion
• Jargon, Plain Language, And Trust
• Image Licenses: Risks And Best Practices
• Dark Mode

Links:

National Injury Prevention Day (NIPD): https://nationalinjurypreventionday.org/
NIPD Post-Event Fireside Chat (Tracy is moderating!): https://nationalinjurypreventionday.org/kickoff-webinar#fireside-chat
Copyright, Creative Commons, and Public Domain: https://youtu.be/BTNI1Od5IaA
Reverse Image Search: https://youtu.be/3JJdFfNpaz8
Google License Sorting Tool: https://youtu.be/zjVgQgm7GY8

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This podcast is a project of the Center for Injury Research Translation and Communication (CIRTC). Connect with CIRTC: www.cirtc.org

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Note: all thoughts and opinions shared in this podcast are personal and not representative of any organization.

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1. Building Smarter Public Health Campaigns (00:00:00)

2. National Injury Prevention Day (00:00:43)

3. Start With Audience, Not Messages (00:02:07)

4. Choosing Channels And Social Constraints (00:06:02)

5. Data Informs Action, Emotion Drives Attention (00:12:30)

6. Audit Existing Resources And Fill Gaps (00:17:03)

7. Partner-Friendly Assets And Formats (00:19:21)

8. Tone, Music, And Visuals Set Emotion (00:25:21)

9. Jargon, Plain Language, And Trust (00:28:40)

10. Image Licenses: Risks And Best Practices (00:31:04)