#99 – Bringing e-commerce to the Saudi grocery market - Frederic Levy-Perrault, Alraya

Commerce Talks with Alexander Graf

In Europe and the US, the online grocery market is very well-established. But in the Kingdom of Saudi Arabia, e-commerce in the grocery sector is very much an emerging trend. How can supermarkets in the region tap into this growing market? I talk about this with Frederic Levy-Perrault, the CEO of Alraya, an established player with 52 stores in the west of KSA and which is looking to address changing consumer needs and habits. Frederic discusses the challenges in building a sustainable online grocery business.