#117 – How the Middle East's leading food retailer is adapting to e-commerce demands – Rajiv Warrier, Choithrams

Commerce Talks with Alexander Graf

Welcome to another podcast from Seamless Middle East, with Alex accompanied by Lina Gallagher as co-host. They are joined in this episode by Rajiv Warrier, CEO at Choithrams, which opened its first store in 1944 and is now regarded as one of the leading supermarket and department stores in the GCC.

For a retailer so established and successful in brick and mortar, Choithrams has been a true early adopter when it comes to digital commerce. Rajiv explains why that was so important, how the company approached it, and how they have balanced the differing challenges of online and offline.