125: How Yoga Democracy went from Shopify to Salesforce Commerce in 6 Weeks

Commerce Innovators

In this episode of the Salesforce Commerce Innovators podcast, host Caleb Bryant speaks with Jeff Cannon, CEO of Yoga Democracy, and Aaron Hutten, co-founder of Ember Agency. They discuss the journey of Yoga Democracy, from its origins to its recent transition from Shopify to Salesforce Commerce Cloud in just six weeks, emphasizing the significance of accelerating time to value in a unified commerce platform.

Show Highlights:

• Evolution of Yoga Democracy from niche hot yoga apparel to significant athleisure market player
• Challenges and solutions in hiring seamstresses in the U.S. and the establishment of a factory in Kenya
• Importance of strategic partnerships
• Leveraging technology like AgentForce and Einstein for better consumer insights and personalized experiences
• Creative strategies for customer engagement
• Advice for entrepreneurs on aligning business decisions with long-term goals and selecting adaptable technology solutions

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Guests:

• Jeff Cannon, CEO, Yoga Democracy: https://www.yogademocracy.com/
• Aaron Hutten, Founder, Ember Agency: https://discoverember.com/

Supporting Resources:

• Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
• Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.