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The Future of Shopping Is..."Phygital"?!
Manage episode 433098467 series 2645653
เนื้อหาจัดทำโดย Bloomreach เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Bloomreach หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
The combination of AI and personalization is shifting customer expectations for shopping experiences at an astonishing pace.
In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman.
As a high-end German manufacturer of premium home appliances and commercial equipment, personalization is crucial for Moiseev-Liberman’s team at Miele. With Elena, the two explore how integrating AI-driven personalization engines into marketing strategies and creating seamless "phygital" (physical and digital) experiences are now essential focuses for ecommerce companies.
TLDR:
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In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman.
As a high-end German manufacturer of premium home appliances and commercial equipment, personalization is crucial for Moiseev-Liberman’s team at Miele. With Elena, the two explore how integrating AI-driven personalization engines into marketing strategies and creating seamless "phygital" (physical and digital) experiences are now essential focuses for ecommerce companies.
TLDR:
- Leveraging AI to enhance customer experiences and streamline workflows
- How to bridge the gap between online-offline journeys
- Improving brand loyalty a customer-centric approach that measures delight
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