What Our Podcast Analytics Taught Us About Content That Converts

Coffee & Conversion

We're back for Season 2 of Coffee & Conversion, and this time we’re spilling the data. Clay Vaughan and Luke Frazier break down what worked (and what flopped) from last season, sharing real numbers, viewer habits, and why Colombian coffee might just be winning at branding. It’s a behind-the-scenes look at content strategy, podcast growth, and how to use analytics to brew something better next time.
Where our top traffic actually came from and it wasn’t where we expected
☕️ The surprising power of Google search for podcast discovery
☕️ How to turn low view counts into high-impact strategy
☕️ What our best-performing episodes had in common
Want to know what's actually working in your content? Let’s dig into the data together: www.GoodAgency.com
Cheers!