Why Americans Love Iced Coffee

CNBC

Americans spent more than $17 billion on iced coffee, cold brew and frozen coffee drinks in 2023, which is doubled the amount spent in 2016. The largest U.S. coffeehouse chain, Starbucks, reported that cold drinks accounted for 76% of its beverage sales in its fiscal 2024 third quarter. The National Coffee Association found that cold coffee is most popular amongst Gen Z and Millennial consumers. Experts say that Americans are more experimental with their tastes than some other parts of the world. Watch the video to learn why so many young people are opting for iced coffees. Chapters: 0:00 Introduction 1:10 Chapter 1: Tastemakers 3:15 Chapter 2: Demographic differences Produced and Shot by: Ryan Baker Edited by: Andrea Miller Additional Camera: Natalie Rice Senior Managing Producer: Tala Hadavi Additional Camera: Natalie Rice Additional Footage: Getty Images, Dunkin’ » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to earn more money at work? Take CNBC’s new online course How to Negotiate a Higher Salary. Expert instructors will teach you the skills you need to get a bigger paycheck, including how to prepare and build your confidence, what to do and say, and how to craft a counteroffer. Register now and use coupon code EARLYBIRD for an introductory discount of 50% off through Nov. 26, 2024: https://cnb.cx/4f4s3rZ Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #cnbc Why Americans Love Iced Coffee