Seth Matlins: Is the CMO Position the Hardest Job in Business?

CMO Confidential

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing.

Seth discusses his recent "New year, same old Fxxkery about the marketing narrative" post, why it's harder than ever to do good marketing, why marketing needs better marketing, and the irony of marketing doubters driving to work in expensive cars and scrolling through their iPhones while questioning marketing spend. Key topics include why marketers should "think like an entrepreneur," how all marketing is performance based marketing designed to drive profitable growth, the ways marketers sabotage themselves and end up at the "little kids table," and why "tolerance for ambiguity" is so important. Tune in to hear how an octogenarian board member once demanded CMO stop running an due to an exposed navel.

00:00 Introduction to CMO Confidential

00:38 Guest Introduction: Seth Matlin

00:41 The Role and Challenges of a CMO

01:12 Discussion on the CMO Narrative

02:44 The Impact of Data and Fragmentation on the CMO Role

04:31 The Importance of Context in Marketing

04:58 The Complexity of the CMO Role

05:38 The Challenges of Marketing in Today's World

09:31 The Role of the CMO in Driving Growth

14:40 The Importance of Internal Marketing

16:57 The Role of Creativity in Marketing

25:48 The Importance of Service in Marketing

33:27 Closing Remarks and Future Discussions

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