Episode #81 - How Are Marketers Embracing the Chaos?

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose is finally accepting the chaos. He talks with Leslie Talbot about the rising importance of content in marketing. And he points you to an article that will help you decide whether to invest in trending topics or evergreen content. And that’s a wrap for the week ending August 7, 2020.

INTERVIEW OF THE WEEK

My guest this week is Leslie Talbot, senior vice president, strategic programs at Corporate Visions. In her social media profile, Leslie says she’s “challenging conventional wisdom and changing the customer conversation … one Oxford comma at a time,” which immediately makes me a fan. At Corporate Visions, Leslie helps B2B companies develop the messages, content, and selling skills to master the four most critical value conversations.

Learn more about Leslie:

• Follow her on Twitter @leslietalbot
• Or LinkedIn: https://www.linkedin.com/in/leslietalbot/
• Visit https://corporatevisions.com/

CONTENT MARKETING IDEA OF THE WEEK

3 Questions to See If You Should Tackle Trending Topics

https://contentmarketinginstitute.com/2020/07/questions-tackle-trending-topics/