The SEO Playbook for the AI Overviews Age

Chocolate Pill: Practical Marketing Strategies for Every Stage of Business

Season 1 finale! 🎉 We wrap up the season with a deep dive into AI + SEO—why zero-click answers are shaking up demand gen, what to do when your traffic tanks, and how product marketing, content, and SEO can actually work better together in this new landscape.

What you’ll learn in this episode:

• Why zero-click searches and AI overviews are stealing traffic
• How to audit your content by intent (what-is / how-to / compare)
• The role of schema/JSON-LD in being visible to large language models
• Why showing up on LinkedIn, Wikipedia, and trusted sources matters more than backlink farms
• How product marketing + content + SEO + paid need to join forces
• The hidden goldmine of proprietary data (and how to make it discoverable)
• Practical next steps for SEO managers facing plummeting numbers

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