The Power of Using Your Book to Grow Your Business with Rob Kosberg

Certain Success™ Podcast

When it comes to growing your business, writing a book might not be the first thing that pops into your mind.
But let me tell you, it can be a total game-changer!
It's not just about being an author; it becomes a strategic tool to amplify your message, establish yourself as an expert, and attract your dream clients.
On the show today, I'm thrilled to have Rob Kosberg, the brilliant mind behind Best Seller Publishing. He's helped countless entrepreneurs leverage their books to attract clients and increase their income.
We discuss why writing a book should be viewed as a tool rather than a stand-alone venture. Rob reveals the importance of the promotion and profit phase after the writing is done, emphasizing the need to leverage your book to generate income and make a lasting impact. He also reveals valuable strategies to get your book in front of the right people, even if you don't have a large platform or email list.
If you're eager to use a book to supercharge your business, attract clients, and leave a lasting impact, this episode is tailor-made for you!

Specifically, this episode highlights the following themes:

• Leveraging your book to reach and engage with your ideal clients
• The significance of the promotion and profit phase after writing a book
• Writing a book that meets the needs of the ideal client

Links from this episode:

• Know more about Rob: https://www.linkedin.com/in/robkosberg
• Learn more about Best Seller Publishing: https://bestsellerpublishing.org
• Tune in to Rob’s podcast: https://bestsellerpublishing.org/podcast
• Subscribe to Rob’s YT Channel: https://www.youtube.com/channel/UCohTHUdYUEadvca1vur_i2A
• Get a copy of Publish. Promote. Profit. for FREE: https://www.publishpromoteprofit.com/freebook

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1. Introduction (00:00:00)

2. About Rob (00:01:06)

3. Bestseller Publishing's journey and years in operation (00:03:14)

4. Matt Fagioli's personal experience of becoming a writer (00:04:42)

5. Advice on selecting the subject matter for a book (00:07:49)

6. Writing a book for a roofer and how it can attract commercial clients (00:09:42)

7. Exploring the different ways to promote a book (00:15:35)

8. Views on lead generation, speaking, and PR as interconnected strategies (00:19:53)

9. Specific examples of using a book for speaking engagements (00:21:57)

10. Resources available on Rob Kosberg's website for aspiring authors (00:24:40)

11. Advice on considering the intersection of faith and expertise in book writing (00:25:59)

12. Discussion on the intersection of faith and business (00:26:22)