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S3E13 Digital Marketing is in the Centerpiece of China’s business ecosystems
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When? This feed was archived on April 22, 2024 07:10 (). Last successful fetch was on October 17, 2023 13:22 ()
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What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 296900057 series 2847649
In this episode, I speak to Ashley Dudarenok , founder and CEO of Alarice & ChoZan , China Marketing Expert, Global Speaker | 3x Bestselling Author
(1) Alarice (alarice.com.hk) is a social media agency. they develop tailored digital marketing strategy for China and execute it — eg. do consumer research and craft China marketing strategy, manage brand’s social media communities (WeChat, RED, Weibo, Douyin), develop content, execute campaigns, work with influencers and live streamers, etc.
(2) ChoZan (chozan.co) is an insights and training company. They consult, educate and provide resources for in-house marketing & e-commerce teams to be successful in China.
Ashely and I talk about:
- Her background and journey to China and founding Alarice & ChoZan
- What problems she is solving now and How her business model works
- About the market and target clients,
- Reinventing Business Models Post Pandemic (lessons form inland China and my now firm examples)
- Her long-term vision for the entrepreneurial journey
92 ตอน
ซีรีส์ที่ถูกเก็บถาวร ("ฟีดที่ไม่ได้ใช้งาน" status)
When? This feed was archived on April 22, 2024 07:10 (). Last successful fetch was on October 17, 2023 13:22 ()
Why? ฟีดที่ไม่ได้ใช้งาน status. เซิร์ฟเวอร์ของเราไม่สามารถดึงฟีดพอดคาสท์ที่ใช้งานได้สักระยะหนึ่ง
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 296900057 series 2847649
In this episode, I speak to Ashley Dudarenok , founder and CEO of Alarice & ChoZan , China Marketing Expert, Global Speaker | 3x Bestselling Author
(1) Alarice (alarice.com.hk) is a social media agency. they develop tailored digital marketing strategy for China and execute it — eg. do consumer research and craft China marketing strategy, manage brand’s social media communities (WeChat, RED, Weibo, Douyin), develop content, execute campaigns, work with influencers and live streamers, etc.
(2) ChoZan (chozan.co) is an insights and training company. They consult, educate and provide resources for in-house marketing & e-commerce teams to be successful in China.
Ashely and I talk about:
- Her background and journey to China and founding Alarice & ChoZan
- What problems she is solving now and How her business model works
- About the market and target clients,
- Reinventing Business Models Post Pandemic (lessons form inland China and my now firm examples)
- Her long-term vision for the entrepreneurial journey
92 ตอน
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