Episode 133 - Zoe Ludwig on Driving Brand Advocacy and Product Led Growth through Education

CELab: The Customer Education Lab

How do you get from 6th grade science to a role leading Customer Education at Notion? It's a great story that's behind the evolution of customer education at Notion, where our guest - Zoe Ludwig - focused on bridging the gap between product adoption and user success. From emphasizing the importance of understanding the audience's needs - to codifying knowledge to create a single source of truth for users check out this episode with so many topics including:

• Transitioning from teaching to customer education leader at Notion.
• Customer education strategies for a consumer-grade product.
• Product education and user adoption strategies for a digital note-taking tool.
• Using education content to drive marketing goals
• Infusing education with storytelling and brand elements to make Notion content engaging
• Creating high-quality content for Notion, including visuals, guidelines, and community partnership for new feature launches
• Leveraging user-generated content in Notion's education programs
• Using education to drive product usage and measuring ROI through experimentation
• Product education and experimentation with different content formats
• Using AI for content development, including generating bullet points, expanding on ideas, and rewriting in a specific tone.
• Using Notion for content development workflows.

Here's a link to the Education Template mentioned in the episode!