Episode 130 - Katie Felton on Education Pricing and Packaging

CELab: The Customer Education Lab

In this episode we welcome Katie Felton - Director of Academies, Global Education Services at Anthology Inc. to continue our exploration into Pricing and Packaging for Customer Education.

This episode dives deep into the world of customer education programs for software companies, featuring an EdTech expert. Here are some key highlights:

• Launching a Unified Academy: Learn how a company with 40+ products overcame language and product alignment challenges to create a single training platform.
• Pricing & Packaging Strategies: Discover how to price software training subscriptions based on contract value and explore tiered pricing models with real-world examples.
• Balancing Revenue & Customer Success: We discuss the importance of creating valuable training content that supports customer success, even when it impacts revenue generation in the short term.
• Merging Product Training & Professional Learning: Explore the benefits and challenges of combining product training with broader professional development programs.
• Sales & Marketing Alignment: Get insights on how to handle customer discount requests and ensure marketing and sales teams are aligned.

If you're involved in the EdTech industry or building customer education programs for software products, this episode is packed with valuable insights!