How Global Brands Are Building Leadership Teams with Adventure-Based Immersive Learning

Catalyst, the Podcast on Experiential Marketing

Matt McFadyen is a polar adventurer, long-distance ocean sailor, speaker, and consultant. He's walked to The North Pole three times and rowed the stretch of the Canadian Arctic's Northwest Passage. He's also the EVP of Client Experience and Lead Facilitator at The AIP Group, a leadership development company comprised of world-class adventurers that bring their bold-pursuits to ballrooms and boardrooms by way of adventure-simulations and workshops. In this interview, we learn about the concept of adventure-based immersive learning and the power of emotionally charged choose-your-own-adventure decision-making inside of skill development experiences. For more on this topic and the full episode transcript, visit: https://cramer.com/adventure-based-immersive-learning