Episode 10 l The Anti-booth at Tradeshows

Catalyst, the Podcast on Experiential Marketing

Trade show booths typically follow a set of criteria: they have an architecturally eye-catching style, bold signage, a lounge or meeting space, and they are stocked with knowledgeable, outgoing staff. But on trade show floors, where these traditional booths are a dime a dozen, exhibitors are looking for ways to stand out. They’re subtracting from the criteria. In some cases, following no criteria at all. Join our co-hosts Kate Romano and Joe Lovett as they discuss the latest experiential marketing trend: the anti-booth. If you have feedback on our podcast, ideas for future trends, or want to keep the conversation going, let us know! We love to hear from our listeners. Find us on cramer.com and on Twitter with the handle @WeAreCramer. From the studios of Cramer, thank you for joining us. We’re already working on Episode 11.?