#124 - Why Everyone in Japan are Taking Their Plushies on Adventures? Inside the New Oshi-katsu Trend!

Cat with Beard from JAPAN

Have you ever noticed adorable plush toys popping up in the most unexpected places across Japan? This growing trend, called Nui-katsu, is where people bring their favorite stuffed animals along for all kinds of adventures. From scenic cafes to iconic landmarks, these plush companions are getting the spotlight in creative, fun photoshoots. But Nui-katsu is more than just taking cute pictures—it's about adding a little extra joy to daily life. Join us as we dive into this heartwarming and playful hobby that’s sweeping across Japan!

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