The Art of Capturing Young Audiences: Insights from BBC's Fiona Campbell

Careers Unwrapped

In this episode of Careers Unwrapped, host Mark Fawcett is joined by Fiona Campbell, Controller of Youth Audience at BBC iPlayer and BBC3.

Join them as they explore:

• The day-to-day responsibilities of a Controller of Youth Audience
  
• How data-driven decisions and creative instincts shape content creation
  
• Fiona's journey from international documentaries to digital media leadership
  
• The importance of persistence and networking in building a media career
  
• Insights into the BBC's approach to capturing young audiences
  
• The challenges and opportunities in the evolving digital media landscape
  

Fiona Campbell is a leading figure in digital media, currently serving as the Controller of Youth Audience at BBC iPlayer and BBC3. With a rich background as Digital Director for BBC News and extensive experience in producing investigative documentaries globally, Fiona brings a wealth of knowledge to the conversation. She's also a trustee of Comic Relief, further demonstrating her commitment to impactful media.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.

Connect with Fiona Campbell

• LinkedIn

Connect with Mark Fawcett

• LinkedIn
• We Are Futures

Careers Unwrapped is handcrafted by our friends over at: fame.so
Check out our three most downloaded episodes:

• From Dreams to Reality: Camila Holden-Ayala’s Journey to Senior Account Manager at Broadcast Revolution
• How to Kickstart your Career by Asking Questions with Bhushan Sethi, Partner at Strategy&
• Make Mistakes… Then Learn From Them! With Rahul Moodgal, Director of Parvus Asset Management

Previous guests include: Phil Harding, archaeologist from Time Team; Deborah Meaden, investor on Dragons' Den; Andrew Barnabas, musical composer; Fiona Campbell of BBC Iplayer & BBC Three; Emma Keller of Nestlé; Nick Telson-Sillett, entrepreneur, an angel investor, a podcaster, a startup mentor, and a public speaker; Tessa Clarke, Co-founder & CEO of Olio; Peter Hopwood, Global Tedx Storytelling and Speaker Coach;
If you are interested in joining Careers Unwrapped as a guest, please complete this form: fame.so/waf-guest