45: Publicis/Havas merger rumours, B&Q's perfect timing, media agencies under spotlight

Campaign podcast

The7stars' Jenny Biggam and The Aperto Partnership's Scott Moorhead discuss whether the role of media agencies are at a "crossroads", with two conflicting business models causing potential issues for their relationships with advertisers.
Omar and Maisie also imagine what a rumoured Publicis Groupe merger with Havas could look like, whether WPP CEO Mark Read is right that not enough attention is paid to the creative used in targeted online advertising, and B&Q's new "farewell to winter" spot.
Episode notes (links to stories on campaignlive.co.uk):
1:00 Could Publicis really merge with Havas?
4:45 Is Mark Read sending a message to WPP agencies about creativity?
11:00 B&Q "We will grow again" by Uncommon Creative Studio
16:00 Jenny Biggam and Scott Moorhead interview
- See Moorhead and Andrew Mortimer's piece: "The role of the media agency is at a crossroads"
This episode was hosted by Campaign's media & technology editor Omar Oakes with UK editor Maisie McCabe and edited by Lindsay Riley.
Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.
Follow us on Instagram: Campaign Magazine
Tweet Tweet @CampaignMag
Join our LinkedIn group

---

Hosted on Acast. See acast.com/privacy for more information.