Thought Leadership: The Sales Enablement Machine

C-Suite Sales & Marketing Perspectives

💡 Marina Devalia, CMO at Vantaca and founder of Playbook Lab, discusses the need for marketers to evolve and take on a more strategic role within organizations. She encourages marketers to be brave and assertive in their approach. She also emphasizes the importance of unpacking the buyer's journey and identifying the touchpoints where thought leadership content can have the most significant impact. 💡

"I'm a huge fan of training your sales force, your sales team, not only to use the content appropriately, which already validates them as points of authority and knowledge in the industry, but also to elevate them to the point of participating in the production of content." -Marina Devalia

Marina Devalia discusses the importance of revenue-driven and customer-centric marketing. She emphasizes the need for marketers to be brave and assertive in decision-making. She also highlights the company's importance as an industry innovator in improving the sales process. She suggests engaging customers and industry experts in producing thought leadership content and creating peer-to-peer engagement and education opportunities.

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