Rachel Durkan’s Digital Mastery: Insights from a Marketing Innovator (S1:E9)

Business Unchained

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About Rachel Durkan

Rachel Durkan, President of Paradigm Marketing & Design, brings over a decade of experience since founding the company. With a marketing background and an MBA from Fairleigh Dickinson University, Rachel's expertise spans web and graphic design, enriching her strategic vision. She guides Paradigm's growth strategy, ensuring alignment with organizational goals and client satisfaction. Under her leadership, Paradigm has earned accolades like the MCCC Digital Marketing Award and recognition as NJBIZ's Top 3 Advertising Agencies. Rachel is the author of two books, Lessons Beyond the Obvious and Breakthrough Results, co-hosts the Failed Forward podcast, and has received awards including NJBIZ's 50 Best Women in Business and 40 Under 40 Top 25 Leading Women Entrepreneurs.

Reference Links:

• Linkedin
• Green Ridge Wealth Planning
• BobbyMascia.com
• Instagram - Bobby Mascia
• Instagram - Business Unchained

Rachel Durkan's Social Media

• LinkedIn

Paradigm Marketing & Design Social Media

• LinkedIn
• Website
• Instagram
• Facebook
• Youtube

Episode Highlights:

In today’s episode of "Business Unchained," we sit down with Rachel Durkan, President and Founder of Paradigm Marketing and Design to delve into her journey of transitioning from her corporate career to founding Paradigm Marketing & Design.

[05:41] "Leaving your real job is terrifying. Hiring your first employee, I remember my first employee whose salary I paid. She said, "I'm going to go get a mortgage." I had to sign, and I thought, "Oh God, I have to keep this together for her."- Rachel Durkan

Rachel shares her journey from accidentally starting her business to running it full-time. She discusses facing challenges, strategic planning, and delegating tasks. Rachel and Bobby explore business growth, emphasizing sales, operations, and leadership. Rachel highlights aligning messaging with the right audience and adapting marketing strategies. Join us for her insights as a leader in marketing and design.

[16:46] “I’d rather have the perfect smaller company that can grow, like cutting out the cancer pieces, than a larger company that is creating headaches or distracting me." -Rachel Durkan

[34:59] “We can use AI to help with messaging, but we're still humans. We still have feelings, and marketing is all about feelings.”-Rachel Durkan

In this episode:

• (01:29)- Introduction to Rachel Durkan
• (03:14)- Starting a business by accident
• (05:13)- Challenges of scaling a business
• (08:35)- Delegating responsibilities
• (13:31)- Creating a self-managed business