#193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant

Business of Apps Podcast

Today, of all business models the subscription model is the one that rules the world of mobile apps. Long gone the times when you hear the word subscription in a conversation about mobile apps you could only think of apps for content streaming or online media. Today subscription apps are everywhere.

On this episode, Léa will share with you best practices for subscription apps monetization. She will cover things like product-market fit, language-market fit, framing the prices, and more.

Today’s Topics Include:

• Léa's background
• Monetization benefits for subscription apps
• Product-market fit: what it is an how to achieve it
• Language-market fit
• Framing the prices
• Building trust
• How to prevent users churn for subscription apps
• Takeaways
• Android or iOS?
• Leaving her smartphone at home, what features would Léa miss most?
• What features she would like to see added to her smartphone?

Links and Resources:

• Léa Samrani on LinkedIn
• Business Of Apps - connecting the app industry

Quotes from Léa Samrani:

"So, you know, it's not enough to have an amazing idea and an amazing product. You also need enough people that think this is a great idea and a great product. So you need enough of the market as well for it to work. So those are the three things that I think are very much like minimal at least that you really need to start getting some level of product market fit and start building traction. And then there's how you measure that, which is some decent activation and engagement metric, you know, around activation and maybe retention. And if your product have some sort of habituation into it, you can also look at things like stickiness."

"In a way before subscription app, one of the best way to get new customer was a referral. It was the word of mouth. You trust a lot more when a brand or a product, when it's endorsed by someone you trust. The exact same principle applied to subscription app."

Host

Business Of Apps - connecting the app industry since 2012