#181: App Growth Strategies for 2024 @ APS Berlin

Business of Apps Podcast

This week we have another bonus episode for you, this time it’s the App Growth Strategies for 2024 panel discussion from our App Promotion Summit Berlin that we hosted back on November 30, 2023.

On the panel we had:

• Wendy Tai, Head of Performance Marketing at Wolt
• Ara Salbashian, Head Of Digital Marketing at FREENOW
• Alexander Beresford, Chief Growth Officer at Taxfix
• Rodolphe Helderwerdt, Head of Marketing at Tandem.

App Growth is one of evergreen themes in app marketing, it was relevant and important five years ago, it was crucial last year and it continues to be on minds of app marketers this year.

The focus of this panel was on:

✅ effective team management.

✅ what trends can be seen in the market

✅ suggestions for app growth 💯

Ladies and gentlemen, without any further ado - the App Growth Strategies for 2024 panel.

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