8. Six Elements To Designing Your Personal Brand

Business Advisor Podcast

In today's episode, Amanda dives deep into the 6 elements of designing a personal brand as a business advisor. Whether you already have a strong personal brand or are invisible online, this podcast will help you understand how to put the foundations in place to stand out and attract opportunities to you, opportunities in the way of clients, speaking opportunities and building a solid well-known reputation for someone about something.

Key Takeaways:

The Importance of Personal Branding: The episode emphasizes that personal branding is the key differentiator in the marketplace, helping to create a unique identity and a following.

Amanda's Google Campus Experience: She shares her experience of speaking at Google Campus, a significant milestone in her career, highlighting the impact of personal branding.

What is Personal Branding: Personal branding is more than self-promotion; it's about reputation management. It's how people perceive you based on every online and offline interaction.

Building Your Personal Brand: The episode walks through steps to build your personal brand, including defining goals, establishing what you want to be known for, and understanding your audience.

Personal Branding Pyramid: Amanda introduces the concept of the Personal Branding Pyramid, which includes values, personal drivers, reputation, behaviours, skills, and image.

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