Brand Management—Aidan Campbell

Building Expert Brands

This week on BEB:
I'm joined by familiar face and collaborative enthusiast Aidan Campbell—Brand and Marketing Consultant, Brand Manager, Specialist, and Strategist. Aidan decided to take a brief break from networking to tell us all about Brand Management. Here were my three favourite talking points:

• Is being cheap a good strategy? > (4:50)
• The illusion of free time > (12:53)
• Is networking a helpful way to build a brand? > (18:53)

Aidan's background:
Aidan comes from a sporting background where he helped local sports clubs improve the way their brand looks online. From there, he grew into working with businesses to help look after all their branding needs.

Show notes:
The Business Of Expertise by David C. Baker
Where to find Johnny:
Aidan’s website
Aidan on LinkedIn
Aidan on Instagram

Where to find Tony:
Find your focus with Creative Business Coaching
Stand out with Branding
Learn about branding with The Brand Digest
Tony on Twitter
Tony on LinkedIn