10 Essential VM Tips to Boost Sales in Physical Retail Stores

build your profitable product business with mel robbins thelotco business podcast

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In this episode I share 10 Essential Visual Merchandising (VM) tips to boost sales in physical retail spaces.
From identifying your store's hotspot to ensuring clever lighting and strategic product placement, Melissa covers it all.
Learn why consolidating products and pricing transparency can significantly enhance your customer experience.
Discover the magic of changing your display frequently to keep things fresh while maintaining a clean and visually appealing environment.
Packed with insights and actionable tips, this episode is a must-listen for anyone looking to increase retail sales.
Tune in and transform your retail store today!

00:00 Introduction and Overview

00:18 Understanding Your Store's Hotspot

01:24 Importance of Pricing Everything

03:05 Optimizing Store Lighting

04:22 Consolidating Products for Better Appeal

05:29 Utilizing Various Heights and Levels

07:41 Effective Product Grouping

08:15 The Power of Regular Changes

09:44 Maintaining Cleanliness

10:39 Adding Visuals to Enhance Appeal

12:31 Maximizing Counter Display

14:48 Conclusion and Recap

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I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
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Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.