169. 12 Marks of a Lazy Copywriter (And How to Avoid Becoming One Yourself!)

Build Your Copywriting Business

OK, it’s time to ‘fess up. Is some laziness starting to creep into your copywriting? If you find yourself hitting “send” without a second look, resorting to tired seasonal puns (PLEASE no more “fall for falling prices”), or skipping the strategy stage…it might be time for a wake-up call.

Our clients rely on us for the highest quality work and, as tempting as it can be to cut corners sometimes, it’s a sure fire way to start producing mediocre work. Listen in to discover the lazy behaviors you want to steer clear of to achieve copywriting success. Plus, Nicki and Kate reveal the lazy habits they’ve been guilty of too—no one’s perfect after all 😉

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Mentioned on this Episode

• Wendy’s Ranch Tooth commercial
• Are You Skipping This Essential Copywriting Task?

Related Links

• Keep Your Copywriting Creative Review from Going off the Rails
• The Creative Project Process
• Self-Edit Your Copywriting: Why It’s a Must & How To Do It

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