How to Sell to the Modern Buyer with Mike Crandall from Sandler Custom Growth Solutions

Build with BBB

This episode explores the evolving landscape of sales in a post-pandemic world, emphasizing the importance of trust and efficiency. The conversation covers how small businesses can adapt their selling strategies to foster authentic relationships, minimize waste, and better understand consumer behavior.
• Emphasis on building trust through personal relationships
• Community involvement as a strategy for establishing credibility
• The need for businesses to understand client needs through questioning
• Strategies for nurturing tailored experiences for customers
• Focus on gathering client information rather than just dispensing it
Top Sandler Free Growth Resources

1. How to Grow Your Business Video
   https://cgs.fyi/grow
2. Podcast Series
3. https://cgs.fyi/howtosucceed
4. Available on all podcast platforms - search for "Sandler: How to Succeed"
5. YouTube Channel - 100+ Growth Resources
6. https://cgs.fyi/youtube
7. Book: https://a.co/d/4K5EYQL

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บท

1. Modern Buyer Sales Training With Sandler (00:00:00)

2. Trust and Waste in Business Operations (00:06:41)

3. Successful Sales Strategies for Modern Buyers (00:18:35)

4. Preparing for Future Sales Success (00:29:19)