CBC Media Upfront 2024-25

brioux.tv: the podcast

One of the new shows on CBC's 2024-25 schedule is called Small Achievable Goals. It is a scripted comedy about female podcasters going through menopause. Those three words, however, coulld also describe, in a fiercely competitive and crowded media landscape, the only way forward for CBC.
On this episode of brioux.tv: the podcast, I speak with Executive Vice President Barbara Williams and General Manager Entertainment, Factual & Sports Sally Catto. We talk about new shows hitting the schedule, including series returns for Allan Hawco, Jennifer Whelan and Meredith MacNeill; shows that missed the cut, including Run the Burbs and One More Time, the upcoming Paris Summer Olympic Games and the uncomfortable fact that the leader of the opposition -- who has a wide lead in the polls -- has vowed to defund the CBC.