A Science of Sacrifice: The $87 Dollar Investment That Started My Radio Career

Brian's World

Risky business can be taxing on the mind. The science confirms how much pressure we feel when forced to make sacrifices and tough decisions on the road to achievement. It reminds me of a story that I re-tell myself weekly. The story of the first $87 that started my radio career. I believe it's a story that can help you as well.

Our conversation today is based on the decision-making areas of our brains which Carnegie-Mellon says is 80% excitatory cells and 20% inhibitory cells (in earlier stages). Neurobiologist Sandra Kuhlman highlights how our brains change over time and how that affects risk-taking. “The inhibitory cells—the traffic cop cells—they don’t fully come online until after adolescence,” she shares, highlighting how young minds tend to be riskier. That's because the excitatory cells are dominant in younger ages. "Once the traffic cops do come online, they can dampen excitatory activity and even impede learning, but they also allow the brain to more effectively filter information and control behavior," writes Cara Masset for CMU. Although we become more skeptical and closed off to new information as we age, experts suggests that we can adjust to deep learning despite inhibitory dominance. We simply have to focus on changing. The anxiety of risk-taking is natural as we age.

I believe that there may be better awaiting you on the other side of that risk. I look back on that night where I gave up $87 to make my dream of being on the radio come true. I harken to a question that Kiersten Schmidtke asks, "if money wasn't a factor, what would you do?" Looking back, that $87 felt like a million because I was just a kid, a few months out of school. We only know so much about tomorrow and we never know when we'll get the opportunity we have been praying for. No matter how big or how small the investment is, you've got to be ready for the opportunity.

Daniel McGinn speaks on how important preparation is in his book Psyched Up: How the Science of Mental Preparation Can Help You Succeed. He found that many successful people spent time developing routines to help them prepare for big moments. "We often feel the most powerless just before we’re expected to act powerful. As you’ll learn in this life-changing book, practice might make perfect, but perfection is useless if you can’t summon it when it counts," shares the book. Being prepared is part of making the risk worth it; it's part of cashing in on the necessary sacrifices along the journey of success. Then when we make those sacrifices, we must never forget them.

According to Psychology Today, reminiscing is healthy. "Reminiscing is an important yet often underutilized method to help us manifest a state of pleasantness," writes Dr. Mike Rucker. "Activating positive memories can help suppress depression and build enduring intellectual, social, and psychological resources." I believe there's power in looking back on what you've accomplished and getting inspired to accomplish more.

That's the power in re-living this unforgettable night in July 2012 and how it was the first domino to fall on my 14-year radio career. Let's take this walk and see if it can inspire you as well. Connect with me on Twitter and Facebook @BjamesLive. The show on Instagram @LiveXBw.

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