039: Why I Deleted 700 People from My Email List

Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

A couple of months ago I deleted 700+ people from my email list. Just straight up a bye, bye, bye. Not because I didn't like them or didn't want them to get my emails — not at all! I deleted them because they were "cold subscribers". They weren't opening my emails or clicking on anything for months.

What kept me not deleting people for so long was the fact that I saw my subscriber number as a vanity metric I wanted to protect. I have a subscriber goal I'm trying to hit this year, and by deleting people, I obviously set the goal back.

But, enough was enough and who wants to send emails to people who don’t want them anyway?! In this episode, I’m sharing the process for removing subscribers from your email list, while making sure they actually want to go first. We also talk about how to re-engage a list you simply haven’t emailed in forever! Get ready to start having a cleaner and more engaged email audience.

- Full blog post and extended show notes: https://elizabethmccravy.com/39

- Visit the main website: https://elizabethmccravy.com/

- Overall Averages for Open and Click Rates: https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/

- Interesting Email Marketing Statistics: https://www.oberlo.com/blog/email-marketing-statistics

- Recommended Email Marketing Softwares:

- - ConvertKit: https://elizabethmccravy.com/convertkit

- - FloDesk: https://elizabethmccravy.com/flodesk

Supercharge your email list with BDOW!. This powerful software helps you target the right visitor with the right message at the right time. Get 25% off your subscription with the code ELIZABETH for a limited time! Head to elizabethmccravy.com/BDOW to grab the deal and snag a free BDOW! template I designed just for you and start building a bigger email list, faster!

Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM