BW - EP153—002: Independence Day 1944—Vic And Sade Play Cards On Fourth Of July

Breaking Walls: The Podcast on the History of American Network Radio Broadcasting

On Tuesday July 4th, 1944 at 11:15AM, the homespun Vic and Sade took to the air over NBC’s WEAF in New York. First airing on June 29th, 1932, Vic and Sade was created by Paul Rhymer. Known as “radio’s home folks,” the show was broadcast from The Merchandise Mart in Chicago. Rhymer wrote the script each morning before heading to watch the rehearsal and broadcast. On good days, one rewrite sufficed. On difficult days, the script would be ripped up again and again and poured over. The result was a standalone twelve-minute sketch that, over time, told the life story of Mr. and Mrs Victor Gook and their family and friends at “the small house halfway up in the next block” in a rural town somewhere in Illinois. The town was populated by strange eccentrics with some of the most wonderful names ever heard in fiction. Most of the characters were only spoken about and sound effects were purposely sparse, save for the ever-present telephone. In radio circles, the show was regarded as one of the all-time best. Among its devoted fans were Jean Shepherd, Norman Corwin, Jim and Marion Jordan, Carlton E. Morse, Stan Freberg, Ray Bradbury, and Franklin and Eleanor Roosevelt.