Brand-Side: Mikayla Hopkins, Head of Brand at Tracksuit

Breaking and Entering Advertising Podcast

This week, Cooper Colvig dives deep into the importance of brand, the world of B2B, and marketing effectiveness.

Our guest is Mikayla Hopkins, Head of Brand at Tracksuit, a company revolutionizing brand tracking and reshaping consumer centricity.

They chat about her journey in marketing, how she landed in B2B SaaS, and the key effectiveness principles that are changing the game.

This episode is perfect for anyone curious about B2B marketing, or anyone who wants to unlock the "cheat codes" for marketing effectiveness.