Using Branding to Empower Women of Color for Success in the Workplace with Minda Harts

Branding Room Only with Paula T. Edgar

Your voice is a significant part of your brand. But what is the impact of not having a voice in the workplace?

Many Black and Brown women feel unheard and undervalued at work. Their stories of experiencing unfriendly, biased, and/or disadvantageous environments are often ignored or discredited.

As someone who was never the most boisterous in the room, Minda Harts used to feel like she lacked a voice. Her profound brand has continued to grow and evolve as a workplace and equity consultant, bestselling author, and speaker.

Now, through her books and consultations, she’s helping Black and Brown women figure out how to empower themselves for success in the workplace. And she’s on the show to talk about the experiences of women of color at work and what can be done about it.

In this episode of the Branding Room Only podcast, you’ll learn about how Minda built her brand to showcase the workplace traumas experienced by women of color and help facilitate the healing process. You’ll also hear about what it means to be an ally and a better leader, the need for authenticity in your branding and work environment, the importance of building more equity in inequitable spaces, and how it all leads to the elevation and evolution of brands (both personally and professionally).

1:39 - Part of Minda’s personal brand, her three-word description for herself and Beyonce, and what might be at the root of slander against Beyonce

5:04 - How Minda realized she had a voice and a brand

7:32 - How the disconnect with the brand of Black women in the workplace ties into Minda’s brand and her first book, The Memo

13:22 - The Audre Lorde quote that’s Minda’s go-to mantra, why her second book Right Within made me cry, and why it was hard for her to write it

19:20 - How Beyonce and Drake pick up and energize Minda and the space that women of color have to enter to know that they’re enough

22:09 - The journey Minda took to build her brand and the necessity to elevate and evolve your brand over time

26:34 - How those who want to advance equity can use their understanding of women of color to be better leaders with better brands

30:18 - The branding mistake everybody made after George Floyd’s murder and why identity doesn’t equal having expertise

34:58 - The audacious expectation that Black and Brown women speakers (especially those early in their careers) must be careful of

39:14 - Why working with a brand consultant was the best thing Minda did when she started (despite having fewer resources at the time)

41:54 - What Minda does for fun that not many people know about, the core value she’ll never compromise on, and the secret sauce to her magic with others

Mentioned In Using Branding to Empower Women of Color for Success in the Workplace with Minda Harts

Stephen A. Hart | LinkedIn

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