36. Branding with Values with Sina Port

Branding Deep Dive with Ahmed Cheema

Today we’re talking to Sina Port. Sina is a brand strategist who has worked with Startups, Entrepreneurs, and global Corporations on purpose-driven brand campaigns to create stand-out content and authentic communication with their customers, partners, collaborators, and communities.
She is also the host of the award-winning podcast Shared Diversity where she shares the unique experiences of women founders and entrepreneurs who use the power of diversity in business, branding, and womanhood.
In this episode we dive deep into diversity, purpose marketing, developing relationships, why it's important to build your personal brand, seeking out data to drive your decisions, and much more.
Key Lessons:
1. You attract what you reflect - Take ownership of your brand. Don’t be afraid to share the values and the impact you want to have. This will help you attract opportunities in line with those values.
2. Not having a following is not an excuse for not collecting data. Everyone has a community that they can seek feedback from - ask yourself what do people regularly ask me? Ask your friends what do they go to you for. Use this feedback to set your content creation or product development up for success.
Sina's website: https://www.sinaport.com/
Sina's instagram: https://www.instagram.com/sinaportofficial/