Brand Story: Port and the Centuries old Kopke Name

BrandAPeel: Brand Storytelling in the Digital Age

Do you love a good port? Shannon Peel talked with Serge Lozach who is telling the brand story of the old world brand, Kopke Port, throughout the new world of the United States. Serge educates Shannon on what port is, how it is made, and the difference between port and fortified wines. Discover what makes Kopke different in the marketplace and why having a centuries old story helps a brand stand out in a crowded market. If you love a good port or are interested in brand stories, this episode is for you.