The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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เนื้อหาจัดทำโดย Katt Wagner เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Katt Wagner หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
ที่คล้ายกับ Brand Hacking with Katt Wagner
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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How to show up in local search results on Google: 6 Tips on going hyperlocal vs. local for SEO
Manage episode 354388925 series 3444466
เนื้อหาจัดทำโดย Katt Wagner เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Katt Wagner หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Brand Hacking Podcast - Episode 1
These episodes get sent out as part of the Brand Hacking Weekly Digest, which also includes real-life copywriting exercises, summaries of the latest platform updates, and brilliant ideas you should know about. Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537
In this episode of Brand Hack, we break down the difference between hyper-local and local SERPs, what you CAN and CAN'T control about Google's search intent classification, and how you can take simple but POWERFUL action to create local SEO juice for your brand or business.
Timestamps🕑 (Links are for YouTube)
0:00 What is a local SERP?
1:09 How does a local SERP display on Google or Bing?
1:53 What does a hyper-local SERP look like on Google and Bing?
3:05 How does Google determine local vs. hyperlocal intent behind search terms?
4:34 Actionable steps for hyperlocal and local SEO that help Google
5:46 Using image SEO for hyper-local SERP visibility
6:30 Optimize your Social Profiles and Posts for local visibility
6:59 What if my business doesn't have a physical location for Google?
Written Guide: https://kattwagner.com/how-to-show-up-in-local-search-results-google-tips
Watch this episode on YouTube: https://www.youtube.com/watch?v=vglOQPrOh94
Join the Brand Hacking Facebook Group: https://www.facebook.com/groups/brandhackinggroup
Connect with me:
Website: KattWagner.com
YouTube: https://www.youtube.com/@brandhacking
Facebook: https://www.facebook.com/KattWagnerNY
Instagram (NEW): https://www.instagram.com/marketingkatt/
Twitter (NEW): https://twitter.com/brand_hacking
LinkedIn: https://www.linkedin.com/in/kattwagner/
Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537
Facebook Group: https://facebook.com/groups/brandhackinggroup
Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking
บท
1. 6 tips for showing up in local SERPs on Google - Episode 1 (00:00:00)
2. What is a local SERP? (00:00:12)
3. Hyperlocal SERPs vs. Local SERPs: What's the Difference? (00:00:26)
4. How does a Local SERP display on Google or Bing? (00:01:09)
5. What does a hyper-local SERP look like on Google and Bing? (00:01:53)
6. How does Google determine local vs. hyperlocal intent behind search terms? (00:03:05)
7. Actionable steps for hyperlocal and local SEO that help Google (00:04:34)
8. Using image SEO for hyper-local SERP visibility (00:05:46)
9. Optimize your Social Profiles and Posts for local search: Google and On-Platform (00:06:30)
10. What if my business doesn't have a physical location for Google? (00:06:59)
12 ตอน
แบ่งปัน
Manage episode 354388925 series 3444466
เนื้อหาจัดทำโดย Katt Wagner เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Katt Wagner หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Brand Hacking Podcast - Episode 1
These episodes get sent out as part of the Brand Hacking Weekly Digest, which also includes real-life copywriting exercises, summaries of the latest platform updates, and brilliant ideas you should know about. Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537
In this episode of Brand Hack, we break down the difference between hyper-local and local SERPs, what you CAN and CAN'T control about Google's search intent classification, and how you can take simple but POWERFUL action to create local SEO juice for your brand or business.
Timestamps🕑 (Links are for YouTube)
0:00 What is a local SERP?
1:09 How does a local SERP display on Google or Bing?
1:53 What does a hyper-local SERP look like on Google and Bing?
3:05 How does Google determine local vs. hyperlocal intent behind search terms?
4:34 Actionable steps for hyperlocal and local SEO that help Google
5:46 Using image SEO for hyper-local SERP visibility
6:30 Optimize your Social Profiles and Posts for local visibility
6:59 What if my business doesn't have a physical location for Google?
Written Guide: https://kattwagner.com/how-to-show-up-in-local-search-results-google-tips
Watch this episode on YouTube: https://www.youtube.com/watch?v=vglOQPrOh94
Join the Brand Hacking Facebook Group: https://www.facebook.com/groups/brandhackinggroup
Connect with me:
Website: KattWagner.com
YouTube: https://www.youtube.com/@brandhacking
Facebook: https://www.facebook.com/KattWagnerNY
Instagram (NEW): https://www.instagram.com/marketingkatt/
Twitter (NEW): https://twitter.com/brand_hacking
LinkedIn: https://www.linkedin.com/in/kattwagner/
Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537
Facebook Group: https://facebook.com/groups/brandhackinggroup
Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking
บท
1. 6 tips for showing up in local SERPs on Google - Episode 1 (00:00:00)
2. What is a local SERP? (00:00:12)
3. Hyperlocal SERPs vs. Local SERPs: What's the Difference? (00:00:26)
4. How does a Local SERP display on Google or Bing? (00:01:09)
5. What does a hyper-local SERP look like on Google and Bing? (00:01:53)
6. How does Google determine local vs. hyperlocal intent behind search terms? (00:03:05)
7. Actionable steps for hyperlocal and local SEO that help Google (00:04:34)
8. Using image SEO for hyper-local SERP visibility (00:05:46)
9. Optimize your Social Profiles and Posts for local search: Google and On-Platform (00:06:30)
10. What if my business doesn't have a physical location for Google? (00:06:59)
12 ตอน
ทุกตอน
×
1 Why You Shouldn't Avoid Coupons and Sales Pricing in Your Business | Product Pricing Psychology 11:50
If you offer sales through coupons and promotional discounts, you might worry about creating a sales spiral where customers start to expect sales. But JC Penney put this to the test, and what they found serves as a great case study for any brand or business owner wondering what role sales should play in their pricing and marketing strategy. Watch on YouTube/Grab Sources: https://youtu.be/TIsCySxasgY Read on Blog: https://kattwagner.com/should-you-offer-coupons-discounts-sales-strategy-case-study/ Let's look at the psychology of discounts. Key takeaways on pricing strategies for small business brands: 💡The Hype of a Good Deal: People like finding good deals. When they do, they tell others, giving free promotion to the brand. 🗣️ 💡 Price Comparison Psychology: People check and compare prices online. To stand out, offer good prices and extra benefits. Also, have good shipping and return policies. 🚚 💡 Consumer Trends Favor Sales Pricing: People might spend less soon. They're looking for good deals and saving money. Offer good discounts to attract these shoppers. 🎯 💡 Ads & Segmentation Can Help You Run Selective Promotional Offers: Companies know a lot about people now. You can use this to show ads to specific audience segments at specific times. Special deals make people decide faster. ⏰ Brands don't need sales all the time, just at the right times and with a value their target audience will see. Connect with me: Website: KattWagner.com YouTube: https://www.youtube.com/@brandhacking Facebook: https://www.facebook.com/KattWagnerNY Instagram (NEW): https://www.instagram.com/marketingkatt/ Twitter (NEW): https://twitter.com/brand_hacking LinkedIn: https://www.linkedin.com/in/kattwagner/ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537 Facebook Group: https://facebook.com/groups/brandhackinggroup Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking…
1 Marketing News This Week, Plus Tips and Ideas November 2023: Google, YouTube, and Business Buying Tips 25:18
Let's look at the latest marketing news this week. We'll summarize news and share tips as they relate to SEO, Social Media, Branding, and Business. You can also watch this week's marketing news on YouTube: https://youtu.be/D5V0eo4_Mbw 0:00 Marketing News This Week November 2023 0:46 Google AI Bard and Fraudulent DMCA Lawsuits 6:59 Google Chrome Getting Rid of Third Party Cookies for Advertising 8:37 New YouTube Updates: AI Comment Summaries andAsk Button 19:44 The Facebook Mobile Browser Update For Link History 22:12 Buying a Business: What to do with two websites, reviews, and Google Business Profiles? Check out last week's YouTube Updates: https://www.youtube.com/watch?v=miLjd8tYkEU&t=390s Check out Jenny Hoyos' interview on Creator Science: https://youtu.be/As7abwNhG7Y?si=b6eGEqOwFuEDcI2_ For further reading and links on stories: Google files lawsuits against AI chatbot scammers & false DMCA strikers (includes complaint PDFs from case filings): https://kattwagner.com/google-lawsuits-dcma-bard-scammers-filings Google Third Party Cookies Phase Out for 2024: https://kattwagner.com/google-third-party-cookies-phase-out-2024/ YouTube Ask Button & Comment Summaries AI https://kattwagner.com/youtube-ask-button-comment-summaries-ai/ Facebook Adds Link History Feature; Updates Mobile Browser https://kattwagner.com/facebook-update-mobile-browser-external-link-history/ 31 Tips for Combing Brands, Merging Websites after Buying a Business: https://kattwagner.com/31-tips-combing-brands-websites-buying-a-business/ Connect with me: Website: KattWagner.com YouTube: https://www.youtube.com/@brandhacking Facebook: https://www.facebook.com/KattWagnerNY Instagram (NEW): https://www.instagram.com/marketingkatt/ Twitter (NEW): https://twitter.com/brand_hacking LinkedIn: https://www.linkedin.com/in/kattwagner/ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537 Facebook Group: https://facebook.com/groups/brandhackinggroup Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking…
1 This company made over $9 Million by Productizing ONE feature | Short Business Success Stories Aladdin X Suika Game 14:26
Short Inspirational Business Stories to Get You Motivated: = Aladdin X Suika Game WATCH on YouTube: https://youtu.be/nVvXWx9KsO0 (Recommended if you want to see some of the creator streams) In this episode, we look at the history of the Suika Watermelon game, Aladdin X's business and brand strategy, and the lessons for success that can be found in the cool video game value-add they included in their product, the Aladdin PopIn 3-1 Projector. Timestamps: 0:00 Short Motivational Business Stories for Inspiration: Aladdin X's Suika Game 1:55 What is Suika Game and Who Made It? 4:06 How did Suika Game go Viral? How much money has Suika Made? 6:03 Lessons for Success and Business Strategy from Aladdin X You can grab Suika Game from the Nintendo store: https://www.nintendo.com/us/store/products/suika-game-switch/ And check out Aladdin X's site here: https://www.aladdinx.jp/ The versions you see in the app store or available by browser are unofficial versions and not affiliated with the company. Connect with me: https://www.facebook.com/KattWagnerNY Quick Tips https://www.instagram.com/marketingkatt/ Carousel Guides https://www.linkedin.com/in/kattwagner/ Food For Thought https://facebook.com/groups/brandhackinggroup Join My Free Group (for Q&A and conversation) https://youtube.com/@brandhacking More Videos (Subscribe before you go!) If you like inspirational business stories like this, let me know on any of the channels above! Disclaimer: I am not affiliated with Aladdin X #businessmotivation #successstories #suikagame Connect with me: Website: KattWagner.com YouTube: https://www.youtube.com/@brandhacking Facebook: https://www.facebook.com/KattWagnerNY Instagram (NEW): https://www.instagram.com/marketingkatt/ Twitter (NEW): https://twitter.com/brand_hacking LinkedIn: https://www.linkedin.com/in/kattwagner/ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537 Facebook Group: https://facebook.com/groups/brandhackinggroup Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking…
1 New YouTube features, Gmail spam rules, TikTok lead generation, and Local SEO Updates | Marketing News Digest 15:43
Marketing News Digest: Social Media and SEO News for Week of November 1st In this marketing news digest, we look at weekly social media and SEO updates worth knowing and share tips for getting the most out of them. This week, we have new AI rules, Gmail announcements, a TikTok and HubSpot collaboration, dozens of new YouTube features, and a cool look at the "Near Me" local SEO trick (and whether or not it actually works). View this digest on my blog: https://kattwagner.com/marketing-news-digest-week-of-november-1/ Watch on YouTube instead: https://youtu.be/miLjd8tYkEU Topics: 0:00 G7 Update on AI Regulations 2:15 Gmail Bulk Email Rules for 2024 4:10 Hubspot Integration for TikTok Lead Generation 6:30 New YouTube Update and Growth Tips 11:06 Does A Near Me Business Name Really Work? Google SEO Tricks 12:31 BONUS Local Marketing Tips Connect with Katt on LinkedIn , Facebook , and YouTube For Consultations and Turnkey services: https://stan.store/brandhacking Connect with me: Website: KattWagner.com YouTube: https://www.youtube.com/@brandhacking Facebook: https://www.facebook.com/KattWagnerNY Instagram (NEW): https://www.instagram.com/marketingkatt/ Twitter (NEW): https://twitter.com/brand_hacking LinkedIn: https://www.linkedin.com/in/kattwagner/ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537 Facebook Group: https://facebook.com/groups/brandhackinggroup Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking…
Going viral can HURT your growth on LinkedIn after these new updates | LinkedIn Growth Tips 2023 New changes to the LinkedIn algorithm will make 2023 feel a lot more like the LinkedIn we used to remember. Knowledge and advice will take the forefront as LinkedIn prioritizes key metrics about topics, affinity, and positive signals about insightful content. Listen to this episode to learn all about the why and what of these LinkedIn updates and how to use LinkedIn for marketing and growth effectively. Blog Post: https://kattwagner.com/linkedin-algorithm-updates-2023-growth-tips/ Watch this Episode on YouTube : https://www.youtube.com/watch?v=BRc88aNhMrs 0:00 How does the LinkedIn algorithm work? 1:07 LinkedIn Growth Statistics - Higher Engagement in 2023 1:54 Get more views on your posts from your followers 2:15 How to get more followers on LinkedIn 2:46 3 Key metrics behind LinkedIn growth 3:49 How to get more engagement on LinkedIn - Best practices & mistakes 6:01 LinkedIn growth hacks - What still works? These LinkedIn algorithm updates were unveiled in episode 314 of the Problem Solvers Podcast: https://www.entrepreneur.com/listen/problem-solvers For more social media marketing tips, news, and case studies, be sure to subscribe! You can also check out previous LinkedIn coaching content in my past videos. Connect with me: Website: KattWagner.com YouTube: https://www.youtube.com/@brandhacking Facebook: https://www.facebook.com/KattWagnerNY Instagram (NEW): https://www.instagram.com/marketingkatt/ Twitter (NEW): https://twitter.com/brand_hacking LinkedIn: https://www.linkedin.com/in/kattwagner/ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537 Facebook Group: https://facebook.com/groups/brandhackinggroup Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking…
Discover the latest SEO & Digital Marketing news for May 2023, covering updates featuring updates from Google, Microsoft, Bing, Mozilla, YouTube, and the Supreme Court. This news roundup will help you stay ahead of marketing trends and give you tips and tricks for success in the online marketing world. Watch on YouTube: https://youtu.be/xV1h5zjitxY News Topics: 0:00 Introductions 0:27 How to Rank Higher on Google in 2023 (SEO News) 2:17 Q1 Earnings Reflect Search Trends and Consumer Behavior (Google News) 4:22 YouTube Creator Tips & Updates May 2023 (YouTube News) 7:10 Image and Video Are Priority for Search Experience through Bing and Edge Browser (Microsoft News) 7:54 Tackling the Fake Product Reviews Problem (Mozilla Updates) 9:33 New Top Level Domains Open New Domain Name Choices (Digital Marketing) 11:29 Legal News for AI Content: Patents and Trademarks (Supreme Court) Resources: 🟣My guide on writing for SEO + Social Shareability https://kattwagner.com/social-media-marketing-can-help-seo-index-and-rank/ 🟣My 20-Minute Website Setup Guide: https://youtu.be/SjQfumJ9ysY Try Descript (Video + Podcast Editing with AI tools) https://www.descript.com/?lmref=qB_g7w Try Canva Pro free: https://partner.canva.com/c/2992110/619765/10068 These News Bites feature a lot of sources and references. Full list here: https://youtu.be/xV1h5zjitxY Connect with me: Website: KattWagner.com YouTube: https://www.youtube.com/@brandhacking Facebook: https://www.facebook.com/KattWagnerNY Instagram (NEW): https://www.instagram.com/marketingkatt/ Twitter (NEW): https://twitter.com/brand_hacking LinkedIn: https://www.linkedin.com/in/kattwagner/ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537 Facebook Group: https://facebook.com/groups/brandhackinggroup Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking…
1 Marketing Role Play: How to use GOOGLE TRENDS for keyword research, product research and content ideas 33:47
This episode is listenable, but if you want to see the example social posts I created for some of the role plays, check out the YouTube video: https://youtu.be/DDXe2WxUqWg -- I made this Google Trends tutorial to help you: -Explore practical use cases for SEO and keyword research -Think creatively when it comes to content planning -Improve your marketing strategy without paying for tools. To do this, I'll take you through three marketing role plays to demonstrate how I brainstorm and problem-solve different situations for different businesses. 🟣 A local restaurant that just opened up and has a lean marketing budget. 🟣 An e-commerce shop doing product research for a paid ads strategy 🟣 A real estate agent who needs marketing ideas to get social and start networking in the new market they just moved to. Timestamps: 0:00 Why a Google Trends marketing role play is valuable 2:52 Marketing Role Play 1: Using Google Trends as a Local Business (Restaurant Marketing Ideas) 10:24 Marketing Role Play 2: Selling niche products online with paid strategy (Google Ads and Product Research) 14:48 How to use Free Keyword Research Tools to validate Google Trends (Ubersuggest Product Research) 20:35 Marketing Example 3: Real estate role play as a new agent in a new market looking to build referral network LINKS & RESOURCES Written Guide (Includes 10 Freelance Ideas + 10 more practical use cases for Google Trends) https://kattwagner.com/how-to-use-google-trends-research-content-examples Book a 1-on-1, subscribe to my Newsletter, or join my Facebook Group: https://stan.store/brandhacking Watch my Canva AI tutorial (10 tools!): https://youtu.be/S3zs1tRrPVc Try Canva PRO Free for 30 days https://partner.canva.com/c/2992110/619765/10068 My favorite Keyword research tool lately: https://lowfruits.io/?via=katt (Use it to plan content that you're VERY likely to rank for!) My favorite Video/Podcast all-in-one editor: https://www.descript.com/?lmref=qB_g Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Connect with me: Website: KattWagner.com YouTube: https://www.youtube.com/@brandhacking Facebook: https://www.facebook.com/KattWagnerNY Instagram (NEW): https://www.instagram.com/marketingkatt/ Twitter (NEW): https://twitter.com/brand_hacking LinkedIn: https://www.linkedin.com/in/kattwagner/ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537 Facebook Group: https://facebook.com/groups/brandhackinggroup Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking…
1 LinkedIn Collaborative Articles, Bing Local Ads, and more March 2023 social media and SEO trends 6:38
Tune in each week for small business news stories and 2023 social media trends so you know how to stay ahead of the competition. LinkedIn Collaborative Articles, Bing Local Ads, and more March 2023 social media and SEO trends Watch on YouTube: https://youtu.be/npksjuV9rPw My NewsLetter (LinkedIn): https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537 LinkedIn caught my eye out of all the social media trends this week. I think they are leading the race with all the digital marketing trends centered on AI because they are looking for ways to bring AI and creators together, not into competition. What do you think? Timestamps: 0:00 LinkedIn Tips 2023: How to Use Collaborative Articles 1:28 YouTube reverses profanity policy 2:37 Facebook's Meta Identity Crisis and Generative AI Goals 3:47 Bing Search Launches Local Ads for Paid Strategy 4:30 Bionic Reading Trends on Twitter Is Bing paid advertising one of your marketing strategies for your small business? What other business growth ideas are on your mind this week? Tune in for more on the latest digital marketing trends all 2023! --- Links and Resources: LinkedIn Skill Pages List (Will be tied to this page when fully launched, so follow it): https://www.linkedin.com/showcase/linkedin-skill-pages/posts/ Meta Brand Mission Survey: https://mixed-news.com/en/meta-around-half-of-employees-do-not-understand-the-metaverse/ Facebook Make-A-Video tool: https://makeavideo.studio/ Bionic Reading Text Converter: https://app.bionic-reading.com/ Canva Pro Free Trial https://partner.canva.com/c/2992110/619765/10068 Try it for 30 days - Create graphics for your new website and use their Magic Write to help you write catch headlines. Jasper.ai ChatGPT Templates https://www.jasper.ai/free-trial?fpr=katt Claim 10,000 Words Free with my promo code - Kick the writer's block and get your website copy and content flowing. Brand Hacking Facebook Group: Connect with me: Website: KattWagner.com YouTube: https://www.youtube.com/@brandhacking Facebook: https://www.facebook.com/KattWagnerNY Instagram (NEW): https://www.instagram.com/marketingkatt/ Twitter (NEW): https://twitter.com/brand_hacking LinkedIn: https://www.linkedin.com/in/kattwagner/ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537 Facebook Group: https://facebook.com/groups/brandhackinggroup Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking…
1 LinkedIn Growth in 2023: Insider Tips, Updates, and Strategies for Newsletters and Creator Mode 7:33
In this episode, we're diving into the latest LinkedIn updates for 2023 and how they can help boost your professional presence on the platform. (P.S. Last week's episode was video-only and is available on YouTube! It's a walkthrough of setting up a website from domain registration to live on WordPress! You can watch that episode here: https://www.youtube.com/watch?v=SjQfumJ9ysY ) From improved SEO for articles and newsletters to new features that allow you to optimize your Activity section and create more personalized content, there's a lot to explore. We'll also discuss how these updates might be an indication of how LinkedIn is curating more first-person content as AI technology continues to develop. And to top it off, you can grab 15 compelling calls-to-action for encouraging readers to subscribe to your LinkedIn newsletter using the link below! Whether you're a seasoned LinkedIn user or just starting out, you won't want to miss this episode. Tune in now to learn how to make the most of LinkedIn in 2023! TimeStamps (YouTube Links) 0:00 Summary of LinkedIn 2023 Updates 0:48 How to edit SEO titles and descriptions in LinkedIn Articles 1:33 Creator Analytics, Tools and Where to turn Creator mode on 2:21 How to Schedule Article Post on LinkedIn to Publish Later 3:07 One-click Subscribe Link and Button for LinkedIn Newsletters 4:13 LinkedIn Article SEO and On-Platform Search Results 5:10 Hashtag limit for LinkedIn Articles Best Practices Watch on YouTube https://youtu.be/-vxoIQRcN3E Grab 15 CTA Ideas for your LinkedIn Newlestter Subscribe Link: https://kattwagner.com/linkedin-seo-updates-2023-newsletter-vs-articles/#15-call-to-action-ideas-for-newsletter-subscriptions-linked-in-tips Canva: https://partner.canva.com/c/2992110/619765/10068 Facebook Gro Connect with me: Website: KattWagner.com YouTube: https://www.youtube.com/@brandhacking Facebook: https://www.facebook.com/KattWagnerNY Instagram (NEW): https://www.instagram.com/marketingkatt/ Twitter (NEW): https://twitter.com/brand_hacking LinkedIn: https://www.linkedin.com/in/kattwagner/ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537 Facebook Group: https://facebook.com/groups/brandhackinggroup Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking…
In this episode, we break down the easiest way to use Canva to create a QR code that's brandable and trackable. You can even make money when people scan your QR codes! Tune in and add this new hack to your brand marketing strategy. 0:00 What is a QR Code 0:52 Ways to use a QR Code for links, PDFs, and more 1:55 How to make a QR Code in Canva Tutorial 3:54 Branding and Tracking QR Codes Easily 6:55 ME-QR vs. Canva QR Code Generator If you’re on the podcast and want a video walkthrough, click here: https://youtu.be/qH7eLfTwHGs Otherwise, use the following steps to find the QR Code generator in Canva: Open a project file in Canva Using the left hand side menu, click the “Apps” tab. Search “QR Code” Choose either “QR Code” to use Canva’s QR code generator “ME-QR” to use the ME-QR code generator NOTE: If using “ME-QR” for the first time, you’ll be prompted to create a sign-in. Once you’ve created an account and created your QR code, you can access it anytime right in Canva! Grab 25 CTA Ideas to use with your Canva QR Codes: https://kattwagner.com/create-custom-qr-codes-with-canva-free-trackable/ Canva: https://partner.canva.com/c/2992110/619765/10068 Facebook Group: https://facebook.com/groups/brandhackinggroup Connect with me: Website: KattWagner.com YouTube: https://www.youtube.com/@brandhacking Facebook: https://www.facebook.com/KattWagnerNY Instagram (NEW): https://www.instagram.com/marketingkatt/ Twitter (NEW): https://twitter.com/brand_hacking LinkedIn: https://www.linkedin.com/in/kattwagner/ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537 Facebook Group: https://facebook.com/groups/brandhackinggroup Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking…
These episodes get sent out as part of the Brand Hacking Weekly Digest, which also includes real-life copywriting exercises, summaries of the latest platform updates, and brilliant ideas you should know about. Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537 Watch this episode on YouTube: https://youtu.be/SLQkitXObqg 0:00 What will this episode teach me? 0:31 Benefits of Repurposing Content for YouTube Shorts 1:27 Best Practices for High-Performing YouTube Shorts 4:15 YouTube Short Titles vs. Regular Video Titles 5:53 YouTube Shorts Descriptions and Tags 7:02 Effortlessly Repurpose Content for YouTube Shorts 8:11 Myths and Maximizing Reach 10:01 Micro Case Study on New Channel Growth with YouTube Shorts Join the Brand Hacking Facebook Group: https://www.facebook.com/groups/brandhackinggroup Connect with me: Website: KattWagner.com YouTube: https://www.youtube.com/@brandhacking Facebook: https://www.facebook.com/KattWagnerNY Instagram (NEW): https://www.instagram.com/marketingkatt/ Twitter (NEW): https://twitter.com/brand_hacking LinkedIn: https://www.linkedin.com/in/kattwagner/ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537 Facebook Group: https://facebook.com/groups/brandhackinggroup Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking…
1 How to show up in local search results on Google: 6 Tips on going hyperlocal vs. local for SEO 8:11
Brand Hacking Podcast - Episode 1 These episodes get sent out as part of the Brand Hacking Weekly Digest, which also includes real-life copywriting exercises, summaries of the latest platform updates, and brilliant ideas you should know about. Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537 In this episode of Brand Hack, we break down the difference between hyper-local and local SERPs, what you CAN and CAN'T control about Google's search intent classification, and how you can take simple but POWERFUL action to create local SEO juice for your brand or business. Timestamps🕑 (Links are for YouTube) 0:00 What is a local SERP? 1:09 How does a local SERP display on Google or Bing? 1:53 What does a hyper-local SERP look like on Google and Bing? 3:05 How does Google determine local vs. hyperlocal intent behind search terms? 4:34 Actionable steps for hyperlocal and local SEO that help Google 5:46 Using image SEO for hyper-local SERP visibility 6:30 Optimize your Social Profiles and Posts for local visibility 6:59 What if my business doesn't have a physical location for Google? Written Guide: https://kattwagner.com/how-to-show-up-in-local-search-results-google-tips Watch this episode on YouTube: https://www.youtube.com/watch?v=vglOQPrOh94 Join the Brand Hacking Facebook Group: https://www.facebook.com/groups/brandhackinggroup Connect with me: Website: KattWagner.com YouTube: https://www.youtube.com/@brandhacking Facebook: https://www.facebook.com/KattWagnerNY Instagram (NEW): https://www.instagram.com/marketingkatt/ Twitter (NEW): https://twitter.com/brand_hacking LinkedIn: https://www.linkedin.com/in/kattwagner/ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537 Facebook Group: https://facebook.com/groups/brandhackinggroup Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking…
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