Artwork

เนื้อหาจัดทำโดย Larry Weeks เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Larry Weeks หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Player FM - แอป Podcast
ออฟไลน์ด้วยแอป Player FM !

Ep. 77: Hit or Miss? Merrick Furst on Business Innovation, Customer Illusion, and the Challenge of Authentic Demand

1:10:15
 
แบ่งปัน
 

Manage episode 410731410 series 1485860
เนื้อหาจัดทำโดย Larry Weeks เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Larry Weeks หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Outside of the purely physical and physiological, nothing is more challenging than the world of entrepreneurship and business, especially when facing customer indifference and figuring out market demand—the delicate balance between innovation and market reality.

How do you do that?

Professor Merrick L. Furst runs commercialization and new venture creation and directs undergraduate programs and faculty development in the College of Computing at Georgia Tech. Before GT, he was a professor at UC Berkeley, president of the International Computer Science Institute at Berkeley, and CEO of Essential Surfing Gear, Inc., which was sold in 2000, and anti-botnet startup Damballa. Earlier, he was a professor and associate dean at the School of Computer Science at Carnegie Mellon. Mark is also known for seminal research in algorithms, complexity theory, and AI. He co-invented probabilistic circuit analysis and planning graphs, which are considered among the most influential breakthroughs in the field of AI planning.

Merrick is also the author of The Heart of Innovation: A Field Guide for Navigating to Authentic Demand, which is the touchstone for this podcast.

On the show, we discuss the challenges every business faces in creating products that truly meet customer needs.

  • A brief chat about AI.
  • Why and how products fail.
  • Real reasons vs. stated reasons people buy.
  • On the "curse of knowledge"
  • Validation vs innovation.
  • Authentic demand: sussing alternatives to not purchasing or using a product/service
  • "Non-indifference" as an indicator of authentic demand.
  • Observing vs listening and the problem with surveys.
  • How to question assumptions.
  • Product development and market match. The need for humility and open-mindedness.

As we explore these diverse topics, Merricks’ unique approach offers invaluable lessons for entrepreneurs, technologists, and anyone intrigued by the intersection of business, technology, and human behavior.

Enjoy!

For show notes and more, visit www.larryweeks.com

  continue reading

79 ตอน

Artwork
iconแบ่งปัน
 
Manage episode 410731410 series 1485860
เนื้อหาจัดทำโดย Larry Weeks เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Larry Weeks หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Outside of the purely physical and physiological, nothing is more challenging than the world of entrepreneurship and business, especially when facing customer indifference and figuring out market demand—the delicate balance between innovation and market reality.

How do you do that?

Professor Merrick L. Furst runs commercialization and new venture creation and directs undergraduate programs and faculty development in the College of Computing at Georgia Tech. Before GT, he was a professor at UC Berkeley, president of the International Computer Science Institute at Berkeley, and CEO of Essential Surfing Gear, Inc., which was sold in 2000, and anti-botnet startup Damballa. Earlier, he was a professor and associate dean at the School of Computer Science at Carnegie Mellon. Mark is also known for seminal research in algorithms, complexity theory, and AI. He co-invented probabilistic circuit analysis and planning graphs, which are considered among the most influential breakthroughs in the field of AI planning.

Merrick is also the author of The Heart of Innovation: A Field Guide for Navigating to Authentic Demand, which is the touchstone for this podcast.

On the show, we discuss the challenges every business faces in creating products that truly meet customer needs.

  • A brief chat about AI.
  • Why and how products fail.
  • Real reasons vs. stated reasons people buy.
  • On the "curse of knowledge"
  • Validation vs innovation.
  • Authentic demand: sussing alternatives to not purchasing or using a product/service
  • "Non-indifference" as an indicator of authentic demand.
  • Observing vs listening and the problem with surveys.
  • How to question assumptions.
  • Product development and market match. The need for humility and open-mindedness.

As we explore these diverse topics, Merricks’ unique approach offers invaluable lessons for entrepreneurs, technologists, and anyone intrigued by the intersection of business, technology, and human behavior.

Enjoy!

For show notes and more, visit www.larryweeks.com

  continue reading

79 ตอน

ทุกตอน

×
 
Loading …

ขอต้อนรับสู่ Player FM!

Player FM กำลังหาเว็บ

 

คู่มืออ้างอิงด่วน