Creating a Website That Speaks to Your Ideal Customer with Jodi Bourne

Bombshell Business Podcast with Amber Hurdle

My guest today is a fellow teen mom turned Business Bombshell focused on business consulting, marketing and website design. Welcome Jodi Bourne! Jodi shares with us the power of a customer-centric website design, how to engage and lead your audience, and the extreme importance of its imagery.

Jodi and I deep dive on website design and discuss:

• The unexpected gifts of being a teen mom
• If you are selling something, your website should engage people to take a step. Users need to know what to do next - even if that just means to learn more.
• The look & feel of your website is incredibly important (emphasize your brand!)
• Be aware of being too generic.If you are not being specific to SOMEbody, you are not being specific to ANYbody.
• The importance of colors and fonts - this may not mean what you think
• Never hold back from being YOU!

Ready to learn more about fine tuning your website with a customer-centric design, allowing you to attract your ideal customer? Tune in on your favorite listening app, on the website, or watch it on YouTube!

About Jodi Bourne

Jodi Bourne is a Business Consultant, Marketing Strategist, and Website Designer focusing on luxury homes, glamping, and niche vacation rental experiences. With a rich background in business management, customer service, brand messaging and marketing spanning diverse industries, Jodi guides savvy hosts in growing professional, guest-first vacation rental businesses. Her passion for tourism and hospitality drives her to help hosts achieve long-term success. guests to enjoy unique and memorable experiences and communities to thrive.

Connect with Jodi

Email: [e-mail]

Website: https://jodibourne.com/

Appointment Booking Link: https://jodibourne.com/chat

Instagram: https://www.instagram.com/heyjodibourne

Facebook: https://www.facebook.com/HeyJodiBourne

Podcast: https://jodibourne.com/savvyhost

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