35. How to write for maximum impact at the Capitol with guest Arianna Z. Smith

Blueprint for California Advocates

In this episode of the Blueprint for California Advocates podcast, I'm honored to be joined by Arianna Z. Smith, founder of Arianna Public Affairs.

As thousands of competing interests vie for attention at the California Capitol, it's hard to overestimate the importance of writing content that is compelling and persuasive.

With 15+ years experience writing for a Capitol audience, Arianna Smith shares her expertise with advocates seeking to break through the noise. From how to avoid common mistakes to actionable tips for clear, impactful writing, you will learn a TON from this episode.

03:51 A Humbling Lesson in Writing

06:07 Challenges in Legislative Communication

06:48 Common Mistakes in Writing for the Capitol

08:38 Words and Phrases to Avoid

10:07 Tips for Clear and Impactful Writing

12:57 Benefits of Clear Communication

17:22 Final Advice and Closing Remarks

BIOGRAPHY

Arianna Z. Smith is the Founder and Principal of the boutique firm Arianna Public Affairs. She specializes in policy writing of all kinds, advocacy training, and lobbying materials. Arianna has spent nearly 20 years in California's policy circles as legislative Capitol staff and as a consultant to statewide professional associations, progressive non-profits, and lobbying firms.

Find Arianna on LinkedIn or ariannazsmith.com.

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