Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
เนื้อหาจัดทำโดย Odisei Music เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Odisei Music หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Fifth Odisei Music´s Podcast talking with Simone Capitani. He is a electronic engineer. He works in Audio Modeling, based in Italy. Audio Modeling™ is a global leader in multi-vector expressive acoustic instrument emulation. After more than seven years of intense exploration and discovery, Stefano Lucato and Emanuele Parravicini founded the music and software company in 2017 through fruitful teamwork on multi-vector expressive acoustic instrument emulation. This focuses primarily on instruments such as woodwinds, brass, and strings: those that offer continuous input and control by the musician on several dimensions at the same time. Enjoy his interview on Blowing in the wind, a inspirational podcast trough music and innovation. Let´s start! SIMONE CAPITANI LINK´S: Website👉 https://audiomodeling.com/ BLOWING IN THE WIND LINK´S: Apple Podcast👉 https://apple.co/3xawZZT Google Podcast👉 https://bit.ly/3r5pZcR Spotify👉 https://spoti.fi/3NNKy7j Ivoox👉 https://bit.ly/3xcvgD0 Web👉 https://www.odiseimusic.com
เนื้อหาจัดทำโดย Odisei Music เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Odisei Music หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Fifth Odisei Music´s Podcast talking with Simone Capitani. He is a electronic engineer. He works in Audio Modeling, based in Italy. Audio Modeling™ is a global leader in multi-vector expressive acoustic instrument emulation. After more than seven years of intense exploration and discovery, Stefano Lucato and Emanuele Parravicini founded the music and software company in 2017 through fruitful teamwork on multi-vector expressive acoustic instrument emulation. This focuses primarily on instruments such as woodwinds, brass, and strings: those that offer continuous input and control by the musician on several dimensions at the same time. Enjoy his interview on Blowing in the wind, a inspirational podcast trough music and innovation. Let´s start! SIMONE CAPITANI LINK´S: Website👉 https://audiomodeling.com/ BLOWING IN THE WIND LINK´S: Apple Podcast👉 https://apple.co/3xawZZT Google Podcast👉 https://bit.ly/3r5pZcR Spotify👉 https://spoti.fi/3NNKy7j Ivoox👉 https://bit.ly/3xcvgD0 Web👉 https://www.odiseimusic.com
We are happy to share with you the 17th "Blowing in the Wind" podcast episode!🎙️This time around, our special guest is none other than Aimee Nolte! AIMEE NOLTE´S WEB:https://www.aimeenolte.com/ BLOWING IN THE WIND LINKS: Apple Podcast👉 https://apple.co/3xawZZT Google Podcast👉 https://bit.ly/3r5pZcR Spotify👉 https://spoti.fi/3NNKy7j Ivoox👉 https://bit.ly/3xcvgD0 Web👉 https://www.odiseimusic.com Schedule a demo👉 https://bit.ly/meetingom…
We are happy to share with you the 16th "Blowing in the Wind" podcast episode!🎙️ This time around, our special guest is none other than Marco Scipione! MARCO´S INSTAGRAM: / marcoscipionesax BLOWING IN THE WIND LINKS: Apple Podcast👉 https://apple.co/3xawZZT Google Podcast👉 https://bit.ly/3r5pZcR Spotify👉 https://spoti.fi/3NNKy7j Ivoox👉 https://bit.ly/3xcvgD0 Web👉 https://www.odiseimusic.com Schedule a demo👉 https://bit.ly/meetingom…
We are happy to share with you the 15th "Blowing in the Wind" podcast episode!🎙️ This time around, our special guest is none other than Lorenzo Ferrero! TOPLAP´S WEB: https://www.toplap.cat/ BLOWING IN THE WIND LINKS: Apple Podcast👉 https://apple.co/3xawZZT Google Podcast👉 https://bit.ly/3r5pZcR Spotify👉 https://spoti.fi/3NNKy7j Ivoox👉 https://bit.ly/3xcvgD0 Web👉 https://www.odiseimusic.com Schedule a demo👉 https://bit.ly/meetingom…
We are happy to share with you the 14th "Blowing in the Wind" podcast episode!🎙️ This time around, our special guest is none other than Augi Bello! LORENZO FERRERO´S WEB: https://beacons.ai/lorenzoferrero/ BLOWING IN THE WIND LINKS: Apple Podcast👉 https://apple.co/3xawZZT Google Podcast👉 https://bit.ly/3r5pZcR Spotify👉 https://spoti.fi/3NNKy7j Ivoox👉 https://bit.ly/3xcvgD0 Web👉 https://www.odiseimusic.com Schedule a demo👉 https://bit.ly/meetingom…
We are happy to share with you the 13th "Blowing in the Wind" podcast episode!🎙️ This time around, our special guest is none other than Augi Bello! AUGIE BELLO´S WEB: https://www.augiebello.com/ BLOWING IN THE WIND LINK´S: Apple Podcast👉 https://apple.co/3xawZZT Google Podcast👉 https://bit.ly/3r5pZcR Spotify👉 https://spoti.fi/3NNKy7j Ivoox👉 https://bit.ly/3xcvgD0 Web👉 https://www.odiseimusic.com Schedule a demo👉 https://bit.ly/meetingom…
BLOWING IN THE WIND LINK´S: Apple Podcast👉 https://apple.co/3xawZZT Google Podcast👉 https://bit.ly/3r5pZcR Spotify👉 https://spoti.fi/3NNKy7j Ivoox👉 https://bit.ly/3xcvgD0 Web👉 https://www.odiseimusic.com Schedule a demo👉 https://bit.ly/meetingom
BLOWING IN THE WIND LINK´S: Apple Podcast👉 https://apple.co/3xawZZT Google Podcast👉 https://bit.ly/3r5pZcR Spotify👉 https://spoti.fi/3NNKy7j Ivoox👉 https://bit.ly/3xcvgD0 Web👉 https://www.odiseimusic.com Schedule a demo👉 https://bit.ly/meetingom
We are happy to share with you the tenth "Blowing in the Wind" podcast episode!🎙️ Our guest this time is Jim Cheek. He is the Manager and Director of www.sax.co.uk, a website and specialist saxophone store, the most known in the world. "I don't think we should be stressed by trying to sound like a certain person. I think we need to be happy in our skin and be content with who we are as musicians... That's where the joy comes." Enjoy this interview on “Blowing in the wind”, an inspirational podcast to debate about music and innovation. Let´s start! JIM CHEEK LINK´S: Website👉 www.sax.co.uk BLOWING IN THE WIND LINK´S: Apple Podcast👉 https://apple.co/3xawZZT Google Podcast👉 https://bit.ly/3r5pZcR Spotify👉 https://spoti.fi/3NNKy7j Ivoox👉 https://bit.ly/3xcvgD0 Web👉 https://www.odiseimusic.com Schedule a demo👉 https://bit.ly/meetingom…
We are happy to share with you the ninth "Blowing in the Wind" podcast episode!🎙️ Our guest this time is Daniel Durán. He is the founder & CEO of www.adolphesax.com, a sax website that is a referral all over the world.
The eighth episode of Blowing in the wind podcast is ready! We already have the eighth podcast "Blowing in the Wind" ready! Our guest this time is Derek Brown. He is a pioneering American saxophonist whose unique approach to the instrument has captivated audiences worldwide. Derek Brown is best known for his groundbreaking and unconventional saxophone techniques. His signature style, known as "BEATBoX SAX," combines traditional saxophone playing with vocal percussion (beatboxing) to create a one-of-a-kind sonic experience. This innovative approach allows him to simultaneously play melodies and rhythms on his saxophone while adding percussive elements with his voice. Derek's mastery of this technique has earned him worldwide acclaim and a dedicated fan base. Enjoy this interview on “Blowing in the wind”, an inspirational podcast to debate about music and innovation. Let´s start! DEREK BROWN LINK´S: Website👉 https://www.derekbrownsax.com/ BLOWING IN THE WIND LINK´S: Apple Podcast👉 https://apple.co/3xawZZT Google Podcast👉 https://bit.ly/3r5pZcR Spotify👉 https://spoti.fi/3NNKy7j Ivoox👉 https://bit.ly/3xcvgD0 Web👉 https://www.odiseimusic.com Schedule a demo👉 https://bit.ly/meetingom…
The seventh episode of Blowing in the wind podcast is ready! Our guest this time is Dan Sullivan, coming from Minneapolis (US), an electrical engineer and guitar player. He is a great innovator and entrepreneur. He has designed really cool musical instruments, one of the most known ones is the JamStick, a MIDI guitar. Music & Electronics are his main interests. He is always searching for how to combine these two worlds and blend them with his passion, music. When he came back from a European trip, he started creating his own company with 5 other engineers. He has invented new musical instruments by applying different technologies. Enjoy this interview on “Blowing in the wind”, an inspirational podcast to debate about music and innovation. Let´s start!…
Sixth Odisei Music´s Podcast talking with Pedro Eustache. Pedro Eustache is a Venezuelan-born flutist, reed player, world woodwind player, composer, and instrument maker and collector. He won the 2007 Film & TV Music Award for Best Instrumental Performance by a Soloist in a Film or Television Score category for his work in Hans Zimmer's Pirates of the Caribbean: At World's End. Also, he worked with Hans Zimmer on the woodwinds music for the film Dune in 2021. He played Middle-Eastern flutes, reeds and Armenian duduk featured in Steven Spielberg's Munich (nominated for both the 2006 Oscars and the 49th Grammy Awards for "Best Soundtrack"), composed and conducted by John Williams, as well as King Kenacho & Bs. Persian Ney in "Indiana Jones and the Kingdom of the Crystal Skull". He also soloed extensively in Middle-Eastern woodwinds & duduk with the London Symphony Orchestra for the film, The Body. Enjoy his interview on Blowing in the wind, an inspirational podcast through music and innovation. Let´s start! PEDRO EUSTACHE LINKS: Website👉 http://pedroflute.com/ BLOWING IN THE WIND LINKS: Apple Podcast👉 https://apple.co/3xawZZT Google Podcast👉 https://bit.ly/3r5pZcR Spotify👉 https://spoti.fi/3NNKy7j Ivoox👉 https://bit.ly/3xcvgD0 Web👉 https://www.odiseimusic.com Schedule a demo👉 https://bit.ly/meetingom…
Fifth Odisei Music´s Podcast talking with Simone Capitani. He is a electronic engineer. He works in Audio Modeling, based in Italy. Audio Modeling™ is a global leader in multi-vector expressive acoustic instrument emulation. After more than seven years of intense exploration and discovery, Stefano Lucato and Emanuele Parravicini founded the music and software company in 2017 through fruitful teamwork on multi-vector expressive acoustic instrument emulation. This focuses primarily on instruments such as woodwinds, brass, and strings: those that offer continuous input and control by the musician on several dimensions at the same time. Enjoy his interview on Blowing in the wind, a inspirational podcast trough music and innovation. Let´s start! SIMONE CAPITANI LINK´S: Website👉 https://audiomodeling.com/ BLOWING IN THE WIND LINK´S: Apple Podcast👉 https://apple.co/3xawZZT Google Podcast👉 https://bit.ly/3r5pZcR Spotify👉 https://spoti.fi/3NNKy7j Ivoox👉 https://bit.ly/3xcvgD0 Web👉 https://www.odiseimusic.com…
In this fourth episode of Odisei Music´s Podcast we talk with Jeppe Rasmussen. He is musician an inventor. He works with do it yourself kit to make digital instruments like guitar, flutes or pianos. He trades his own trademark called Kontinuum Lab. Blowing in the wind is a inspirational podcast trough music and innovation. Let´s start! JEPPE RASMUSSEN LINK´S: Website👉 https://www.kontinuumlab.com/ BLOWING IN THE WIND LINK´S: Apple Podcast👉 https://apple.co/3xawZZT Google Podcast👉 https://bit.ly/3r5pZcR Spotify👉 https://spoti.fi/3NNKy7j Ivoox👉 https://bit.ly/3xcvgD0 Web👉 https://www.odiseimusic.com…
Tercer episodio del podcast de Odisei Music con Tito Hinojosa. Nació el 11 de Mayo de 1987 en la ciudad de San Luis Potosí (México) perteneciente a una familia de músicos desde varias generaciones atrás. Su constante exploración de artistas de Jazz de todas las épocas, dan como resultado que Tito posea una notoria influencia de músicos de la década de los 80’s. Además, la atracción inminente por saxofonistas clásicos como Charlie Parker, Coltrane, Sonny Stitt ó Dexter Gordon hace que su enfoque se sustente en un sofisticado lenguaje y expresiva forma de tocar. Tito es un músico profesional visionario de gran versatilidad, además con grandes cualidades innatas para la enseñanza, caracterizado por fusionar múltiples disciplinas a la música y desenvolverse libremente en sesiones de grabación, actuaciones en vivo como solista y como músico de acompañamiento. Vamos a comenzar! ________________ Third Odisei Music´s Podcast talking with Tito Hinojosa. He was born on May 11, 1987 in the city of San Luis Potosí (Mexico) belonging to a family of musicians for several generations. His constant exploration of Jazz artists from all eras, result in Tito having a notorious influence of musicians from the 80's. In addition, the imminent attraction to classical saxophonists such as Charlie Parker, Coltrane, Sonny Stitt or Dexter Gordon makes his focus on a sophisticated language and expressive way of playing. Tito is a visionary professional musician of great versatility, also with great innate qualities for teaching, characterized by merging multiple disciplines into music and performing freely in recording sessions, live performances as a soloist and as an accompaniment musician. Let's get started! TITO HINOJOSA LINK´S: Website 👉 https://titohinojosa.com/, Spotify 👉 https://open.spotify.com/album/6ItMWIdMWCsoeEv0o3n4Ik BLOWING IN THE WIND LINK´S: Apple Podcast 👉 https://apple.co/3xawZZT Google Podcast 👉 https://bit.ly/3r5pZcR Spotify 👉 https://spoti.fi/3NNKy7j Ivoox 👉 https://bit.ly/3xcvgD0 Web 👉 https://www.odiseimusic.com…