[PODCAST] From Authoring ERC-20 to LUKSO: Fabian Vogelsteller Vision for a More Human Web3

Block by Block: A Show on Web3 Growth Marketing

Takeaways

– Fabian started in web development before entering blockchain.

– He created the ERC-20 standard, now the backbone of tokenized assets.

– Blockchain still struggles with mainstream adoption.

– LUKSO was built to fix outdated blockchain standards.

– Digital identity is essential for real Web3 engagement.

– Blockchain’s overemphasis on finance limits its potential.

– LUKSO brings a more intuitive, human-first blockchain experience.

– Community is central to LUKSO’s growth strategy.

– It enables social, not just financial, interactions.

– Future updates will improve UX and discovery.

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Summary

Fabian, co-founder of LUKSO and the mind behind ERC-20, shares how his path in blockchain started with coding and evolved into reshaping the foundations of Web3. In this conversation, he explains why today’s blockchain standards fall short, especially around digital identity and usability. With LUKSO, Fabian is pushing for a new framework centered on user-friendly design, on-chain identity, and community-driven experiences. The goal is to move beyond finance and unlock the social potential of blockchain.

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Timeline

(00:00) Fabian’s origin story in blockchain

(03:00) How ERC-20 came to be

(05:53) Blockchain’s progress and what’s still missing

(10:04) Why Web3 needs digital identity

(13:03) What LUKSO is and what it solves

(16:55) Feedback from the community

(21:55) Core features and early use cases

(33:55) Moving from finance to relationships

(34:34) How digital identity is evolving

(37:36) Universal Profiles explained

(40:10) Why Web3 should be social

(43:00) Where LUKSO stands today

(47:25) What’s holding adoption back

(51:14) How to build a real Web3 community

Follow me @shmula on X for upcoming episodes and to get in touch with me.
See other Episodes Here. And thank you to all our crypto and blockchain guests.

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1. Fabian’s origin story in blockchain (00:00:00)

2. How ERC-20 came to be (00:03:00)

3. Blockchain’s progress and what’s still missing (00:05:53)

4. Why Web3 needs digital identity (00:10:04)

5. What LUKSO is and what it solves (00:13:03)

6. Feedback from the community (00:16:55)

7. Core features and early use cases (00:21:55)

8. Moving from finance to relationships (00:33:55)

9. How digital identity is evolving (00:34:34)

10. Universal Profiles explained (00:37:36)

11. Why Web3 should be social (00:40:10)

12. Where LUKSO stands today (00:43:00)

13. What’s holding adoption back (00:47:25)

14. How to build a real Web3 community (00:51:14)