BB173: People First Marketing with Conner Strauss

Blacktop Banter

In this episode, Marvin Joles interviews Conner Strauss, Senior Product Marketing Manager at BuildWitt, about people-first marketing and its importance in the construction industry. They discuss the core of marketing and the role of empathy and transparency. They touch on industry experts, professionals and companies who are often afraid or unwilling to share processes and information because they believe the information is a trade industry secret. Conner points out that often, these "secrets" are already known methods and their unwillingness to be transparent stifles industry advancement. Near the end of the conversation, Connor shares his overarching advice for life and the importance of spending time with people who fill your cup.

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The Blacktop Banter podcast discusses Asphalt Sealcoating, Hot-Rubberized Crack Sealing, Patching, Base Information, Recycled Asphalt Millings, Hot-Mix Asphalt, Line Striping, and Paving for residential and commercial customers. We also discuss how to stay motivated as an entrepreneur and how to deal with the challenges of owning your own asphalt maintenance business.

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