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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The “No-Landing” Narrative Could Be Bad News for Investors—Here’s Why
Manage episode 461958445 series 2813754
เนื้อหาจัดทำโดย BiggerPockets เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก BiggerPockets หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Manage episode 461958445 series 2813754
เนื้อหาจัดทำโดย BiggerPockets เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก BiggerPockets หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
ทุกตอน
×Public housing has a long and complicated history, from ancient civilizations to the towering high-rises of mid-20th century America. But while the goal has always been to provide affordable housing, the results have often fallen far short of expectations. In this episode, we explore how public housing evolved—from medieval serfdom and Roman insulae to the infamous “projects” like Cabrini-Green. We’ll also discuss modern approaches, like Section 8 vouchers and tax credits, and whether public housing has a future in today’s political climate. Is there a way to make government-supported housing work, or does history suggest otherwise? Tune in to find out. Subscribe to the BiggerPockets Channel for the best real estate investing education online! Become a member of the BiggerPockets community of real estate investors - https://www.biggerpockets.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
Keep reading the article here: https://www.biggerpockets.com/blog/lessons-i-learned-after-investing-passively-in-3000-units Subscribe to the BiggerPockets Channel for the best real estate investing education online! Become a member of the BiggerPockets community of real estate investors - https://www.biggerpockets.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
Keep reading the article here: https://www.biggerpockets.com/blog/how-ashevilles-housing-market-has-recovered-since-hurricane-helene Subscribe to the BiggerPockets Channel for the best real estate investing education online! Become a member of the BiggerPockets community of real estate investors - https://www.biggerpockets.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
In today’s market, with soaring home prices and high interest rates, achieving positive cash flow on rental properties is harder than ever—especially with financing. The once-popular BRRRR method is struggling to work, and even in investor-friendly markets, the numbers simply don’t add up like they used to. In this episode, we break down why cash flow is more about staying afloat than getting rich, analyze real-world rental property math, and explore what truly builds long-term wealth in real estate. Subscribe to the BiggerPockets Channel for the best real estate investing education online! Become a member of the BiggerPockets community of real estate investors - https://www.biggerpockets.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
The U.S. homebuilding industry is facing significant headwinds in 2025, as rising mortgage rates, high construction costs, and new tariff concerns put pressure on builders. After a surge in construction at the end of 2024, housing starts fell nearly 10% in January, signaling growing uncertainty in the market. Meanwhile, builder confidence has dropped to its lowest level since before President Trump’s first term, with concerns over affordability, unsold inventory, and policy uncertainty weighing heavily. In this episode, we break down the latest housing data, explore why homebuilders are pulling back, and discuss what it all means for the future of U.S. home construction. Subscribe to the BiggerPockets Channel for the best real estate investing education online! Become a member of the BiggerPockets community of real estate investors - https://www.biggerpockets.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
The 2025 spring housing market is at a crossroads. After two years of sluggish sales, real estate professionals are hopeful for a rebound—but fluctuating mortgage rates could throw a wrench in those plans. This episode explores the key factors shaping the market, from buyer sentiment shifts to mortgage rate volatility, and what economists predict for home sales in the months ahead. Will buyers finally return, or will affordability challenges keep them on the sidelines? Tune in for expert insights and what to watch for in the critical weeks ahead. Subscribe to the BiggerPockets Channel for the best real estate investing education online! Become a member of the BiggerPockets community of real estate investors - https://www.biggerpockets.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
Keep reading the article here: https://www.biggerpockets.com/blog/i-made-350k-from-airbnb-last-year-but-it-wasnt-as-pretty-as-you-would-think Subscribe to the BiggerPockets Channel for the best real estate investing education online! Become a member of the BiggerPockets community of real estate investors - https://www.biggerpockets.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
After the roller-coaster ride of the last few years, listings and data analytics site Zillow have painted a generally optimistic outlook for residential real estate in 2025, with more inventory and higher wages increasing affordability and purchasing/rental power. However, before you explode into a flash mob song-and-dance routine in the street, that old financial phantom of higher interest rates could appear from the shadows and rain on everyone’s parade. If you know what to do, though, there are workarounds for investors that could keep you in good stead—regardless of those pesky rates. Keep reading the article here: https://www.biggerpockets.com/blog/zillow-makes-2025-housing-market-predictions Subscribe to the BiggerPockets Channel for the best real estate investing education online! Become a member of the BiggerPockets community of real estate investors - https://www.biggerpockets.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
Keep reading the article here: https://www.biggerpockets.com/blog/la-fires-how-to-handle-a-property-loss Subscribe to the BiggerPockets Channel for the best real estate investing education online! Become a member of the BiggerPockets community of real estate investors - https://www.biggerpockets.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
Keep reading the article here: https://www.biggerpockets.com/blog/new-data-spells-out-the-key-factors-driving-migration-trends Subscribe to the BiggerPockets Channel for the best real estate investing education online! Become a member of the BiggerPockets community of real estate investors - https://www.biggerpockets.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
California homeowners are facing yet another financial strain as rising wildfire risks push insurance costs even higher. Following the devastating Los Angeles wildfires, the state’s FAIR Plan—a last-resort insurer—announced a $1 billion assessment to cover wildfire losses, a move expected to drive up premiums for millions of homeowners. Insurers like State Farm are already seeking emergency rate hikes, while private companies continue withdrawing from high-risk areas, leaving many Californians with fewer, costlier coverage options. As affordability concerns mount, this growing insurance crisis threatens to make homeownership even more unattainable in one of the nation’s most expensive housing markets. Subscribe to the BiggerPockets Channel for the best real estate investing education online! Become a member of the BiggerPockets community of real estate investors - https://www.biggerpockets.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
Real estate agent commissions have been a hot topic since the NAR settlement, but have they really changed? In this episode, we break down the latest data showing that buyer’s agent commissions have barely budged since new rules went into effect. While luxury home commissions are trending down, more affordable homes are seeing slight increases. We’ll explore what’s driving these trends, how agents and sellers are negotiating commissions, and whether we can expect lower fees in the future. Subscribe to the BiggerPockets Channel for the best real estate investing education online! Become a member of the BiggerPockets community of real estate investors - https://www.biggerpockets.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
The lock-in effect has kept millions of homeowners stuck in place, unwilling to sell their homes and take on a higher mortgage rate. But is that starting to change? In this episode, we break down the latest data showing that more homeowners are now carrying 6%+ mortgage rates—the highest share since 2016. As the lock-in effect gradually eases, more listings are hitting the market, but are home prices coming down? We’ll explore why people are finally moving, how this shift could impact inventory levels, and what it all means for buyers, sellers, and investors in 2025. Subscribe to the BiggerPockets Channel for the best real estate investing education online! Become a member of the BiggerPockets community of real estate investors - https://www.biggerpockets.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
The 2025 housing market is evolving fast, bringing new challenges and opportunities for investors, landlords, and property managers. In this episode, we break down four major trends shaping real estate this year. From climate risks influencing investment decisions to AI disrupting the home buying process, build-to-rent becoming a dominant force, and alternative housing models gaining traction—there’s a lot to consider. Whether you’re looking to adapt your strategy or find the next big opportunity, this episode will help you stay ahead of the curve. Subscribe to the BiggerPockets Channel for the best real estate investing education online! Become a member of the BiggerPockets community of real estate investors - https://www.biggerpockets.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
For nearly 17 years, Fannie Mae and Freddie Mac have been under government control, but a renewed push to privatize these mortgage giants is gaining traction in Washington. In this episode, we break down what Fannie and Freddie do, why they were placed under conservatorship during the 2008 financial crisis, and what privatization could mean for the housing market. With key players in the Trump administration signaling support for ending government control, we explore the potential risks, benefits, and impact on mortgage rates, home affordability, and Wall Street investors. Will this move stabilize the mortgage industry or disrupt it? Tune in to find out. Subscribe to the BiggerPockets Channel for the best real estate investing education online! Become a member of the BiggerPockets community of real estate investors - https://www.biggerpockets.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
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