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410. Ross Benes, Marketing Analyst and Author
Manage episode 469739982 series 3305566
This week, Paul interviews Ross Benes who is an author, journalist and analyst for eMarketer. Ross discusses his upcoming book, 1999, and how it was a such a pivotal year for today’s culture (reality TV, Netflix’s launch). In addition, Ross discusses how streamers have embraced advertising tiers and whether skinny bundles will stem the tide of declining linear television subscriptions.
Learn more about your ad choices. Visit megaphone.fm/adchoices
185 ตอน
Manage episode 469739982 series 3305566
This week, Paul interviews Ross Benes who is an author, journalist and analyst for eMarketer. Ross discusses his upcoming book, 1999, and how it was a such a pivotal year for today’s culture (reality TV, Netflix’s launch). In addition, Ross discusses how streamers have embraced advertising tiers and whether skinny bundles will stem the tide of declining linear television subscriptions.
Learn more about your ad choices. Visit megaphone.fm/adchoices
185 ตอน
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