"I Own a Shopping Center, Now What?" Podcast | Episode 5: How to Determine Rents

Beth Azor - Retail Leasing for Rockstars

In this episode of "I Own A Shopping Center. Now What?" Beth Azor breaks down the essentials of understanding market rents.

She emphasizes that market rents in your area might differ from what your rent roll or online sources indicate.

To get accurate information, it's essential to connect with local leasing agents and do hands-on research.

Beth shares her process of driving through markets, identifying competition, and meeting leasing agents to gather real-time data.

She highlights the importance of creating a market study to evaluate vacancies and understand how various factors like visibility, exposure, and parking influence rent values.

Beth also discusses the necessity of building strong relationships with other leasing agents in the market to stay informed and competitive.

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