EP91: Mastering the Art of Sales Pitching with Oren Klaff

Ben Reinberg: I OWN IT

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From the intricate labyrinths of commercial real estate to the psychology behind a winning sales pitch, Oren Klaff stands as a titan in the world of persuasion. Author of the transformative book, "Pitch Anything," Oren's methodologies have reshaped the approach of professionals in various industries.

If there was ever a manual on the art of the pitch, "Pitch Anything" would be it.

In this episode, Oren Klaff highlights: ✅ The essence of a real estate pitch lies in the ability to harness unique opportunities, such as regulatory changes, to generate high-return investments. ✅ Successfully pitching involves navigating different regions of the brain, ensuring that the listener's survival-focused 'crocodile brain' is calmed, before addressing the decision-making cognitive cortex. ✅ Establishing rapport isn't about meaningless banter but about parallel discovery related to the core topic of discussion, ensuring both parties find value in the exchange. ✅ Proper framing ensures productive discussions and positions one favorably in any negotiation or pitch scenario. ✅ It is important to understand the predominant "power frame" displayed by individuals at the helm of billion-dollar ventures. ✅ There is an essential distinction between sales and attracting capital for a deal.

Oren Klaff, a seasoned investment banker and Managing Director at Intersection Capital in Beverly Hills, California, has carved out an impressive niche in the world of sales and pitching. With a career spanning over 12 years, he boasts a robust track record of facilitating intricate sales deals and advising on corporate finance, capital raising, and sell-side transactions. Between 2005 and 2010, Oren held the position of Director of Capital Markets at Geyser Holdings, further showcasing his mastery in the financial realm.

Get in touch with Oren Klaff. LinkedIn: https://www.linkedin.com/in/orenklaff/

Twitter: https://twitter.com/orenklaff?lang=en

Website: https://orenklaff.com/

Instagram: https://www.instagram.com/orenklaff/?hl=en

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