EP112: BaubleBar | Creating A Mission-Focused Brand with Amy Jain and Daniella Yacobovsky

Ben Reinberg: I OWN IT

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Journey through the inspiring world of entrepreneurship with Amy Jain and Daniella Yacobovsky, the dynamic duo behind BaubleBar. Amy and Daniella unravel their remarkable story, shedding light on their innovative approach to crafting accessories that resonate with passions and pastimes. Witness how their unwavering partnership, built on mutual trust and understanding, navigates the complexities of a rapidly evolving industry.

Whether you're an aspiring entrepreneur, a fashion enthusiast, or simply seeking inspiration, this episode offers a glimpse into the essence of creativity and the power of a shared dream.

In this episode, Amy Jain and Daniella Yacobovsky highlight: ✅ Baublebar's innovative approach to product selection that focuses on data-driven decisions. ✅ The dynamics of partnership in a business setting, particularly in the context of Baublebar. ✅ The significance of people as the biggest investment in a business. ✅ Evolution of Baublebar's product range, from its core jewelry offerings to a broader array of accessories. ✅ The challenges of balancing work and family life. ✅ Business resilience and adaptability in the face of economic changes.

Amy Jain and Daniella Yacobovsky, the visionary co-founders of BaubleBar, revolutionized the fashion accessories industry with their mission-driven brand. Friends first and business partners second, they transitioned from banking careers to Harvard Business School, where BaubleBar was born as a summer project. Officially launched in 2011, the brand swiftly carved out a niche in the market, offering high-quality, trendy fashion jewelry at accessible prices.

Under their leadership, BaubleBar has become a multi-channel, multi-brand powerhouse, featuring a vast array of products and strategic retail partnerships with Nordstrom, Bloomingdale's, and Shopbop, among others. Remarkably, 65% of customers purchasing licensed products also buy from their non-licensed collection, highlighting the brand's appeal. BaubleBar continues to grow, driven by its original ethos: fashion should be fun and accessible to all.

Get in touch with Amy Jain and Daniella Yacobovsky.

Instagram: https://www.instagram.com/baublebar/?hl=en

Linkedin: https://www.linkedin.com/company/baublebar-inc.

Twitter: https://twitter.com/baublebar?lang=en

Connect with Ben Reinberg.

Website: https://benreinberg.com

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